The global gluten-free foods and beverages market is estimated to grow at a CAGR of nearly 8.4% during the forecast period. With the growing prevalence of celiac diseases and increasing preference of adults towards gluten-free diets, there is an increasing focus of market players towards ingredients usage in their products to deliver proper health benefits to the consumers. As a result, the market players are focusing on strategic initiatives such as product launches and mergers and acquisitions, to gain competitiveness in the market. Mergers and acquisitions can support the manufacturers of gluten-free foods and beverages to increase their product portfolio with some renowned brands and further accelerate its innovative capabilities in the market. Some key mergers and acquisitions in the market include-


· In January 2020, Quinoa Corp., the parent company of Ancient Harvest, acquired Pamela’s brand. This acquisition will strengthen the ability of the company to expand its retail footprint and integrate the expertise in gluten-free formulation and the supplier networks of both brands for new product development. Both the companies have a complementary gluten-free range of gluten-free products. The portfolio of Ancient Harvest includes polenta, quinoa, hot cereal, pasta, and other plant-based protein products produced from gluten-free superfoods. The product offerings by Pamela associated with gluten-free baking ingredients and baking mixes include paleo flours to pancake mix and snack bars, pasta meals, graham crackers, ramen, and cookies. Both the company’s items will continue to be marketed under their respective brands that will leverage name reputation and recognition of both companies have established.

· In January 2019, the Kraft Heinz Co. acquired Primal Nutrition, LLC, makers of Primal Kitchen branded products. Primal Kitchen is primarily focused on Condiments, Sauces and Dressings such as Avocado Oil, Mayonnaise, and Salad Dressings, with increasing product lines in healthy snacks and other groups. Primal Kitchen is engaged in creating delicious products that are free of soy, gluten, dairy and grains focus on beneficial fats and high-quality proteins. With this acquisition, Kraft Heinz joined Primal Kitchen under Springboard, which is the dynamic platform of Kraft Heinz aimed to collaborate with brands and founders that will disrupt the food industry. Primal Kitchen will remain in Oxnard, California and will operate as an autonomous company. It will support to leverage assets and infrastructure of Kraft Heinz.

· In October 2018, Conagra Brands, Inc. acquired Pinnacle Foods Inc., a manufacturer of branded food products. With this acquisition, Conagra Brands has increased its portfolio with iconic brands, such as Duncan Hines, Birds Eye, Vlasic, and Earth Balance, as well as emerging brands including Glutino, Wish-Bone, Gardein, Udi's, EVOL, and more. Enhancing Conagra Brands' portfolio by acquiring Pinnacle Foods develops a huge opportunity to drive profitable growth.

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Gluten-Free Foods and Beverages Market- Segmentation

By Product

· Food

· Bakery Products

· Pizza and Pasta

· Cereals

· Savoury and Snacks

· Baby Food

· Meat and Meat Substitute Products

· Desserts and Ice Creams

· Others

Beverages

Alcoholic Beverages
Juices
Carbonated Soft Drinks
Functional Beverages
Others
By Distribution Channel

Specialty Stores
Supermarkets/Hypermarkets
Online Retail Stores
Drug Stores and Pharmacies
Others
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Gluten-Free Foods and Beverages Market– Segment by Region

North America

United States
Canada
Europe

Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific

China
Japan
India
Rest of Asia-Pacific
Rest of the World

Company Profiles

· Abbott Laboratories

· Alara Wholefoods Ltd.

· Barilla G. E R. Fratelli SpA

· Bob's Red Mill Natural Foods, Inc.

· Conagra Brands, Inc.

· Domino's Pizza, Inc.

· Dr. Schär AG / SPA

· Farmo S.p.A.

· Freedom Nutritional Products Ltd.

· Frontier Soups

· General Mills Inc.

· Genius Foods Ltd.

· Golden West Specialty Foods, Inc.

· Hero Group

· Kellogg Co.

· Mondel?z International, Inc.

· Norside Foods Ltd.

· Quinoa Corp.

· Raisio Plc

· Silly Yak Foods Pty Ltd.

· The Hain Celestial Group, Inc.

· The Kraft Heinz Co.

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