Feminine Hygiene Products Market is projected to grow at a modest CAGR of 5.7% during the forecast period. The key aspect that drives the growth of the market includes rising female literacy, awareness regarding menstrual health & hygiene, women empowerment, increased disposable income along with the availability of a wide range of products among others are the key factors that are likely to bolster the growth of the feminine hygiene products market over the forecast period. Besides, various initiatives undertaken by manufacturers and local governments in order to create awareness and easy availability of these products is also creating significant scope for the growth of the market over the forecast period.


Global agencies and organizations such as UNESCO and UNICEF have been working towards raising literacy levels of young females in under-developed and developing countries. These agencies view menstrual health and hygiene as a fundamental right of women and termed it as a key objective in its Sustainable Development Goals (SDGs) for 2030. Thus, enhancing the women’s literacy level is likely to have a positive impact on the overall feminine health management as and is also linked to the adoption of feminine hygiene products. As a result, rising female literacy will flourish the feminine hygiene products market across the globe over the forecast period.

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Market Coverage

• The market number available for – 2023-2030

• Base year- 2023

• Forecast period- 2024-2030

Segment Covered- By Nature Type, Product Type, and Distribution Channel

Regions Covered- North America, Europe, Asia-Pacific, Rest of the World

Competitive Landscape- Johnson & Johnson Services Inc., The Procter & Gamble Co., Kimberly-Clark Corp., Unicharm Corp., Sanofi SA, Kao Corp., and Ontex Group among others

Feminine Hygiene Products Market – Segmentation

By NatureType

· Disposable

· Reusable

By Product Type

Hygiene Products

· Sanitary Napkins

· Tampons

· Menstrual Cups

· Others (Panty Liners, Menstrual Sponge)

Cleansing Products

· Douches

· Wipes

· Soaps

· Others

By Distribution Channel

· Online Channels

· Offline Channels

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Feminine Hygiene Products Market – Segmentation by Region

North America

· United States

· Canada

Europe

· UK

· Germany

· Spain

· France

· Italy

· Rest of Europe

Asia-Pacific

· India

· China

· Japan

· South Korea

· Rest of APAC

Rest of the World

• Latin America

• Middle East and Africa

Company Profiles

· Brait SE

· Daio Paper Corp.

· Diva International Inc.

· Edgewell Personal Care

· Essity Aktiebolag (publ)

· Hengan International Group Co. Ltd.

· Kao Corp.

· Lil-Lets UK Ltd.

· Natracare LLC

· Ontex Group

· PeeSafe

· Premier FMCG

· Quanzhou Hengxue Women Sanitary Products Co., Ltd.

· Redcliffe Hygiene Pvt. Ltd.

· Sirona Hygiene Pvt Ltd.

· The Keeper, Inc.

· The Women’s Co.

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