An attitude and heading reference system (AHRS) comprises of sensors placed on three axes that offer attitude information for aircraft that includes roll, pitch and yaw. These sensors are at times called as MARG (Magnetic, Angular Rate, and Gravity) sensors and comprise of either accelerometers, solid-state/microelectromechanical systems (MEMS) gyroscopes, and magnetometers. They are planned to exchange conventional mechanical gyroscopic flight instruments. The main difference between an inertial measurement unit (IMU) and an AHRS is the accumulation of an on-board processing system in an AHRS that offers attitude as well as heading information against an IMU which only delivers sensor data to an additional device that work out attitude and heading. Additionally, an AHRS may also be a part of an inertial navigation system.

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A type of non-linear estimation such as an Extended Kalman filter is usually used to calculate the solution from these numerous sources. The AHRS system has proven itself to be highly reliable and is widely used in commercial as well as business aircraft. These AHRS systems are combined with electronic flight instrument systems (EFIS) in the glass cockpits, in order to customize the primary flight display. AHRS can be integrated with air data computers in order to form an "air data, attitude and heading reference system" (ADAHRS), which offers further information such as airspeed, altitude and outside air temperature.

The global attitude and heading reference system market can be classified based on type, component, end user, and region. By type, the global market is classified into air data attitude and heading reference systems (ADAHRS), conventional attitude and heading reference systems (AHRS), and GPS-aided attitude and heading reference systems. Depending upon component, it is segmented into inertial sensing unit, magnetic sensing unit, digital processing unit. As per end user, it is divided into commercial aviation, military aviation, marine and unmanned vehicle.

The global attitude and heading reference system market is expected to earn massively in the forecast period. Factors such as high penetration of conventional AHRS in aircraft and ships, increase in air-travel, increase in disposable incomes, and significant growth in international tourism are expected to fuel the growth of this market in future.

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Based on regions, the global attitude and heading reference system market is divided into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. The North American region is anticipated to command the maximum market share and would lead the 3D animation market during the forecast period. The region being one among the sustainable and well-established economies comprises of the potential to robustly invest in various research and development activities, thus leading to the development of AHRS systems. Also, the presence of major aircraft and UAV manufacturers including Lockheed Martin (U.S.), Bell Helicopter (U.S.), Boeing (U.S.), Bombardier (Canada), and Sikorsky Aircraft (U.S.) propels the growth of this market in North America region.

The major companies that provide attitude and heading reference system include iXBLUE, Sparton Navigation and Exploration, LLC, Honeywell International, Inc. , Rockwell Collins, Inc. , Northrop Grumman, Meggitt Plc, Safran S.A., VectorNav Technologies, LLC, Lord MicroStrain, Inc. , Moog, Inc. and MEMSIC, Inc. among others.

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