Diamond is considered as one of the most precious gemstones, certified on the basis of four Cs, namely as cut, clarity, color, and carat. Diamonds have wide application in industrial and jewelry market owing to characteristics such as high dispersion rate, low friction properties, remarkable sturdiness and hardness.

As per Antwerp World Diamond Centre (AWDC) report, rough-diamond sales rose 20% in 2016 owing to lowered rough prices by mining companies and sold down inventories such as cutters and polishers. Rough prices declined faster than polished ones, restoring profitability to many players in the segment. Government does not decide the prices for diamond jewelry, and do not have any regulatory framework; hence, even during recession, diamonds are able to retain their market value.

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Diamond jewelry are known for quality and artworks. Consumers wears diamonds set as jewelry, also symbolizes as the safest investment option. Strong demand for diamond jewelry anticipates rising price of diamond in the market over the forecast period. Though, the jewelry market has been experiencing new trends including growing demand for branded jewelry, in both developed and emerging economies. In emerging nations, consumers prefer branded and lab certified services and products, reducing the risk of wrong purchase.

Additionally, trend spurring the demand amongst men’s diamond jewelry is with various wearable such as bracelets, chains, rings, studs, and other forms of jewelry. Innovative designs are offered for both men and women diamond jewelry. Diamond jewelry markets are undergoing innovation, and are delivering lightweight and delicate designs for everyday purpose. Global connoisseurs are also attracted towards vintage jewelry and are willing to pay higher prices for such collections. Diamonds are rare and expensive, paving a major hurdle for the market growth.

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The global diamond jewelry market has been segmented on the basis of product type, and sales format. On the basis of product type, the market has been segregated as necklaces, rings, earrings, pendants, and bangles. Based on sales format, the market has been bifurcated as online retailers, department stores, specialty stores, discounters, and others (catalogues and TV commercials).

Prominent players operating in the diamond jewelry market include DeBeers, Arihant Jewellers, B. Vijaykumar & Co., A & D Gem Corporation, Buccellati, Blue Nile, Compagnie Financière Richemont, de Grisogono, Dora International, and Buccellati Jewelers Chanel. Other notable players in the market are Fame Diamonds, Graff Diamonds, Chaumet, and J.B. & Brothers, Korloff, Joyalukkas, Gemco Designs, Kirtilals, Suashish Diamonds, Su-raj Diamonds & Jewelry, Laxmi Diamonds, Tiffany, Titan, Tara Jewels, Tribhovandas Bhimji Zaveri, Chopard, Piaget, Pasquale Bruni. Key players are focusing on diamond jewelry product portfolio extensions and product inventions in order to increase their share in the diamond jewelry market.

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