Market Growth Trends:
Globally, the Vitamins and Nutritional Supplements Market in the recent years has experienced an escalating growth due to rapidly aging population, rising health care cost and growing income levels of middle class as discussed earlier.
Pediatric Vitamins and Dietary Supplements have experienced a healthy growth in the U.S. Market, exceeding a tremendous $600 Million.

Anti-aging Supplements have gained popularity in recent years among the elderly in few parts of the world including China and Japan from APAC and are contributing notably to the market growth in the respective regions; with these regions estimated to grow at healthy CAGRs during the forecast period 2015-2020.
Increasing demand for Functional Foods and Beverages is expected to restrain the growth of Vitamin and Nutritional Supplements Market in the near future but the effects don’t seem to be very powerful.

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Market Driving Factors:
•Healthcare Products have been witnessing a steep rise in costs which is paving way for vitamins and Nutrition Supplements to enter into the market.
•With growing self-awareness and increasing health consciousness among youngsters as well as adults is propelling a rise in adoption of vitamins and dietary supplements products.
•Increasing awareness on preventive care, especially in pregnant women and the elderly.
•Unlike the prescription medicines and drugs, most of these minerals, supplements and vitamins need not necessarily be approved by the FDA.
•The improved demographics on a global scale.
•Notable shift from the usage of supplements from only to sportsmen to youngsters, teenagers and adults as well.

Market Segmentation:
The Vitamins and Nutritional Supplement Market is a very vast and growing market. It is broadly segmented into 4 different types based on these factors:
1.Vitamin Type: Multivitamins, Vitamin A, B, C, D, E, K.
2.Type of Nutritional Supplements: Amino Acids, Enzymes, Minerals and Others.
3.End Users: Infants, Athletes, Gymnasts/Body builders, Elders and Others
4.Lastly, by Geography: Americas, Europe, APAC and RoW

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Key Vendors Brief:
More than 40 companies are analyzed in this market report on Vitamins and Nutrition Supplements Market based on numerous business aspects like Product Portfolio, Future Estimations, Company Profile, Key Acquisitions and more. Few of the top competitors mentioned in this report are:
•Lovate Health Sciences International Inc.
•American BioSciences, Inc.
•Rainbow Light Nutritional Systems
•Allmax Nutrition Inc.
•Body Nutrition
•Pfizer Inc.
•Life Extension
The report on the Food Testing Market by IndustryARC provides a complete list of Key Players with their Product Portfolios, Financials and SWOT Analysis.

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