Media consumption is at an all-time high as users can access entertainment from their various mobile devices anyplace, anytime. The media consumption patterns are increasingly mobile, digital, and multi-platform. With the availability of a variety of media sources and devices to access them from, multi-tasking has become the new form of consumption.

With multi-tasking being the new norm, undivided user attention has become a scarce commodity. The various media forms are competing against each other to get user attention which is undivided and uninterrupted. This proves to be a tall order for the book industry that is trying to increase the reading community, and emphasize the importance of inculcating the habit of reading.

So, how can authors and publishers make reading relevant given the new generation dynamics? Given below are some important factors to be considered.

Content that resonates with the tech-age generation

Whatever media or device a person is hooked onto, they are consuming content in some form. While content remains the common denominator, the way in which it is consumed has changed. Reading is no longer done from physical books. Rather it has moved over to mobile devices, which demands changes in the way the content is written, formatted, and presented. The content should be crisp and relevant enough to keep the readers' attention hooked from start to finish.

Data helps find and engage audiences

Publishers of the digital future are no longer reliant solely on great content for audience engagement. Rather, digital publishing enables utilization of data in a way that helps authors better understand the needs of the readers. It helps them understand not only who is consuming their work, but also how and when those books are being consumed.

Changing consumer behavior calls for innovation

There has always been the desire for a great narrative which persists through every technological revolution. However, opportunities for undivided attention have become rare, as overall media consumption has increased. Hence, the onus lies on the book industry to adapt in order to successfully meet consumers' changing expectations and behavior.

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