They say, don't judge a book by its cover. True and wise as it may be, the publishing industry will beg to differ, if only slightly. Advertising a book with the goal of making it successful is something that requires the amalgamation of various elements acting harmoniously. Not only is it highly necessary for the book to be interesting in itself, but the packaging is of the utmost importance as well. Book cover designs are of great significance when it comes to making a book saleable. Publishing companies have to keep in mind that besides these factors, the book should also have a well-written summary that would hook the potential customer enough to want to buy the book. The book cover design, especially, should be given a good deal of attention, and this refers not only to the front but the back of the jacket as well.

The cover of the book speaks volumes of the content within. There are various factors that one needs to keep in mind while choosing a book cover design. First of all, the design must reflect originality, even if it is a print of a famous painting or sculpture or photograph. Secondly, and possibly more importantly, it should be a perfect reflection of the content of the book. It should be kept in mind that book cover designs need not necessarily be extremely beautiful and pleasing to the senses; depending on the genre, they can be shocking or mind-numbing as well. They can also be completely baffling to the person just browsing through them; what really matters is that they invoke the curiosity of the person looking at them and make him or her want to know what’s inside.

It is of the utmost importance that book cover designs are not over the top. Subtlety is the key here; something too garish or too graphic might act as a turn-off; similarly, something too explicit might tell the reader too much about the content itself, which would end in a loss of interest. Controversy should be avoided; it is better not to put a picture of something that might be offensive to certain communities, even if it is relevant. Besides, if one is using a famous work of art as a book cover design, it is imperative to check for copyright issues and obtain express permission.

A cover to a book is not just about the glitz and the glamour; there is a lot more to it. The spine of the book is highly important too; a much-used part, a book is prone to breaking at the spine. In fact, this is the first sign and harbinger of the fact that it is beginning to tatter. Hardcover books are as prone to this problem as are the paperbacks so attention to print quality is important. One can also add additional creativity to the book cover design with a dust jacket; the print on this can be either the same or different from the hard cover with flaps for additional information or die cuts to show the hard cover underneath, this can add interest and makes the book stand out even more against other books on a shelf. It’s important that relevance of the content be maintained.

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