An elevator or lift is a type machine which produces vertical transport system for man and material. An elevator is a highly beneficial and boon to people. It conveniently elevates people or goods between floors of high rise buildings or other structures. A high rising building would be useless without operation of lift, as walking by step to reach 15th or 20th-floor level floor regularly and multiple times is quite impossible. Elevators are generally powered by electric motors that either drive traction cables and counterweight systems like a hoist, or by hydraulic fluid to raise a cylindrical piston like a jack.
Advance lift technology provides cable-less, motor less system. A phenomenal technological development has the result to actuate motor less rope less lift. Rope-less and sideways-moving elevator system have come Instead of conventional single cabin lift per shaft moving up and down, the multiple facilities offer multiple cabins operating in the loop, like a metro system inside a building.

Lift as a media for lift advertising agency

Innovative lift display screens provided by lift advertising agency has cracked into a new medium in elevator advertisement and gain phenomenal success. The rider is in confinement and stagnant in a lift and has nothing to do for this 20 to 30 second. Here is the opportunity of the agencies in using the time to attract the consumer to their stores.

Lift advertisement

Elevators are lacking the grace of social activity in movement and fail to promote human interaction due to short travel time as well as the degree of closeness. Lift display screens and lift advertising agency provides people to view lift display screen and welcomed by notification which is visually attractive. It the headlines of elevator broadcast screen provides attractive news headlines and relevant messages in the delivery screen of lift. For most of the riders’ screen has a great impact up to three to four times than commercial broadcast of TV.

Commercial advertisements have more impact than any other media. Specifically, during office time when a bulk of office employee riding the elevator, the display screen provides a soothing effect to the rider’s eye. The commercial advertisement has a beneficial impact and grows more purchasing desire among the people riding to office floor or a shopping mall. A study reported reveals that about eighty per cent of the office goers do their purchases in weekday and after office hours.

Studies have shown that over 500 people pass through a typical hi-rise building each day. During a three-month showing in just one building, your message will create almost 70,000 impressions. This level of continuous exposure to a totally captive audience can be captured by elevator advertising only. Research conducted by the Marketing Analysts reported that that:

•Elevator advertising achieved the highest unaided medium awareness with 84%
•Elevator advertising media recall is reported to be 96%
• residents take four trips daily in elevators on an average
•On average, residents have two visitors to their apartments each week
•85% of comments regarding elevator advertising were favourable
•82% feel it an interesting to read”.

Conclusion: Summing up all above, it can be concluded lift advertisement has created a new channel of advertisement as well as generated a sensation in the business sector, especially consumer product industries.