London, England – October 18, 2017

It is recently observed that SEOs that work on transactional keywords tend to acquire fewer shares of click even for the best ranking companies. The primary cause of this is:
• Ads serving on more queries
• More ads per query
• Larger ads, with more space given to each ad
• Google shopping
• Subtler ad labelling, making it less obvious that an ad is an ad
This is said to be impacting every business in the e-commerce industry equally. Because of the increase in the number of searches every year, it is eventually leading to growth in the organic traffic. Hence, the growth might cause Google organic clicks to shift to paid clicks. This means, companies may have to pay more cash to acquire similar overall shares of search traffic.
Any strong search marketing strategy is a combined effort of organic, paid search and PLA. Sites optimisation for all search channels is already well positioned to capture search traffic regardless of ad changes to the SERPs. If the growth of SEO is slowed down, the PLA and paid search can help in speeding up the growth. As the real estate for one channel shrinks, real estate for others eventually grows.
Your business should be affiliated with the best SEO company in the country that will help you grow your organic traffic without having you to invest more money in paid results.
Dapa UK helps its clients to acquire organic traffic to their company website and helps them to gain higher search engine ranking position. To know more regarding their services you can visit their website: https://wearedapa.co.uk/

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