Standard Chiropractic Marketing Strategy

It is important to clearly define your practice on all advertising materials and during consultations to simply help build your brand and lend credibility to your practice.

Many chiropractors make the mistake of attempting to be everything to everyone. This can lead to confusion between you and your clients and less effective treatment programs. You will discover that focusing your practice on a few specific treatments will lead to higher response rates in advertising, more streamlined office operations, a much better sense of the demographics in your town, and higher profitability.

For example, your first marketing campaign may include full-color newspaper inserts sent directly into homes of potential clients. Let's say you design your flyer to cover every symptom you can think of - herniated discs, sciatica, bulging discs, neck pain, rehabilitation, workers comp, and carpal tunnel syndrome. While you might think it is recommended to share with your patients of each symptom that you treat, this is not a good move from a marketing standpoint.

It's smarter to design advertisements that concentrate on a couple of particular symptoms so that you can offer a success of informative data on each issue. By trying to interest everyone all at once, you lose the capacity to grab someone's attention and conquer their anxiety and concerns about chiropractic. Maximize the potential of every advertisement by eliminating the unnecessary information and appealing as strongly as you possibly can to your target audience.

Over time, you can cause a newspaper insert campaign for every form of symptom and slowly build your client list the right way. In doing so your response rates increase and you will soon know exactly which treatments are the most lucrative in your area. This really is key for future success and can quickly put you in at a bonus over your competitors.

Do some research on chiropractic advertising to gather ideas and topics on your own marketing materials. You may also use a competitor's flyers or promotions to help you find out about your area. What're they marketing? What is their market?

A great way to start your chiropractic advertising is to style, print, and deliver full color flyers through the newspaper. For as low as $0.10 per home you can make and distribute full-color glossy flyers. You will find even companies that provide free chiropractic flyer samples once you register a free of charge account.

The main thing to consider is that you should advertise to develop your practice. As an experienced marketing professional I've a saying about customers, "If you never tell them you offer it, they won't know or ask."