As the e-commerce stores are growing exponentially, Gen Z is reluctant to switch exclusively to online shopping. It has also given rise to umpteen number of e-commerce websites and the need to have a proper e-commerce marketing strategy for these companies.
Amid the bottle-neck competition, an e-commerce marketing company needs a robust strategic plan to boost its sales and excel in the market. There are multiple e-commerce marketing service providers in the market that claim to chalk the best strategies that might boost a company’s sales.

Some of these strategies are discussed below.

Brand Marketing: Not just in e-commerce, brand marketing is the heart-and-soul of any business. More the people know about our brand, the more sales on the platform. Building brand awareness gives a glimpse of our brand to the customers. It attracts them to our website. Since they are already aware of our brand, there will be a strong trust coefficient that will make them purchase our product. The use of attractive advertisements on social media platforms, E-mail campaigns, media, pamphlets, newspapers, etc., can boost the marketing process.

2. Optimization: The first impression is the last. Once we have the visitors, we need to make sure we can convert them to potential customers. Various techniques are used to improve the user experience on our website. Among these, optimizing the website and mobile app to enhance smooth transactions is an important one. Mobile search has sky-rocketed in recent times compared to desktop sites, and so is the need to make the visitor experience on our site as smooth and easy as possible. For example, Amazon has a customized mobile site for mobile users that makes the user experience better.

Adding items to the cart, the checkout process, the payment gateway, adding the “guest checkout” option that removes the tedious process of signing up, are a few optimizable steps that can make the user experience easier, thus making the site their first choice.

3. Multiple communication channels: The use of multiple communication channels is a proven way to attract more visitors to a site. An e-commerce brand needs to be at as many places as possible so that it can come to the eyes of the customer. Effective utilization of social media for a larger customer base, the use of blog articles to educate the consumers about the brand, use of SEO to increase our website’s rank on search engines, email prompts, interaction with customers on channels (mostly on comments sections) are a few tried-and-trusted ways to boost the sales.

4. Know Your Customers: The better we know who our target audience is, the better we can improve our product. It will allow us to target the segment of customers who are likely to buy our products. Understanding customers is the key to providing them with the best service that enhances customer relationships and earns us recommendations. Knowing customers requires good analytical capabilities so that we can anticipate their needs and exceed their expectations. A satisfied customer brings another hundred customers to our brand. Hence, an interpersonal approach to knowing a customer can go a long way.

5. Customer Testimonials: A testified statement of a satisfied customer is a rubber stamp approval of our brand authenticity and is one of the most effective tools to drive potential customers to our brand. It is a human tendency to relate to other humans. Hence, a customer is most convinced when another customer says that they are satisfied with the product. So, making sure that we get a “thumbs-up” from our satisfied customers is the spine of brand building.

6. Video Demo: Video is the most powerful marketing platform and ranks highest in conversion ratio than any other marketing tactic. Customers themselves have expressed that a video ad boosts their confidence in the product and helps make an informed decision. Also, with the rise of digital media, the user attention span has shortened, which increases the importance of a convincing video by umpteen times.

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