Have you ever found yourself wondering whether print marketing is really relevant to your marketing mix? Surprisingly, you are not the only one! The thought of whether print advertising is irrelevant has come up in many online advertisement discussion forums. It goes without say that the prevalence of digital marketing has left many people with questions as to whether this strategy has anything left to offer. But not according to Lead Performance Marketing Company.

Being founded on the core value of results driven service delivery, this is a full-service print and digital media company. According to this print advertising agency, there is still so much to gain from print marketing. For instance, studies have shown that print media remains the most trusted and effective mode of communication.

Mails Still Work

The same studies found that four out of five people check their mail from time to time. In addition, more than half of clients say that they prefer reading information in print form than online. If that is not enough to convince you, print media passes the test when it comes to psychological aspects. Human beings tend to remember things they read in print much better than what they read online.

While that is the case, there is still the question of how should one create an effective print advertising strategy? Fortunately, Lead Performance Marketing specializes in just that and have shared their favorite print tactics below.

Print Marketing Works with Color

Customers will definitely respond to any colorful media. But don’t take this as an obvious quip. The human brain is made to respond differently to different colors. For instance, most people feel calm or sad when they see blue color and often happy and excited by the sight of red. If you are doing package inserts, a good rule of thumb would be to use a good mix of colors so as to develop a strong and clear brand. The colors can also be used to highlight crucial messages in the inserts.

Mix Print with Digital Marketing

No single advertisement strategy is effective in mounting a successful marketing campaign. At the end of the day, you want to use print media advertisement to drive potential clients to your website so they can make sales. So the best way to approach this would be to include some aspects of digital media on the print marketing content. This could be website, e-mail addresses, or even social media hashtags.

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http://leadperform.com
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