Sydney and Beijing – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, and APUS Group, the world’s biggest Android user system, today announce their strategic app monetization partnership. APUS User System currently represents 600 million users worldwide, with its portfolio including several of the top Android utility and productivity apps on Google Play today: APUS Launcher, APUS Search, APUS Browser, APUS Headlines, APUS Discovery, APUS Know, and APUS Message Center.

The deal was inked in recent days, and brings APUS direct access to Leadbolt’s global premium advertisers. In keeping with APUS Group’s mission to deliver the world’s most intuitive user experience to Android smartphone users worldwide, APUS chose Leadbolt for its unique and user-friendly Mobile Native Ad Solutions that allow beautiful, discreet campaigns from trusted advertisers to fit seamlessly into the unique form, function, design and user flow of their apps.

“Leadbolt’s direct relationship with advertisers was a key factor in our decision to partner and truly sets them apart from other players in the ecosystem,” explained the Vice President-Business Development at APUS Group. “Leadbolt’s direct relationships, combined with the success of their high-performance native ad formats, allowed us to scale our monetization efforts quickly without compromising quality. As advertisers gain confidence and achieve their goals of strong retention rates and high LTV customers, their media spend increases, and we are able to command top CPIs. Everyone wins in this scenario.”

Leadbolt’s sophisticated matching algorithms ensure that each campaign is served to match APUS app users’ unique demographics, geography and other behavioral characteristics for high-relevancy and an ideal, non-intrusive user experience. Leadbolt’s real-time self optimising technology continually learns and builds on the campaign insights to drive peak performance for APUS apps and participating advertisers.

“Our partnership with APUS demonstrates our continued commitment to deliver the highest quality mobile advertising solutions in a manner that best pleases users,” said Dale Carr, founder and CEO of Leadbolt. “We consider the partnership with APUS Group a privilege and look forward to achieving their monetization goals swiftly and efficiently. We place a huge emphasis on quality and delivery, in order to protect the user experience while simultaneously driving the best outcomes for the apps and our network of top advertisers. In this manner, all participants grow together.”

About APUS

Founded in June 2014 by APUS group CEO Li Tao, who has 16 years experience in the China Internet market, APUS Group’s mission is to deliver the world’s most intuitive user experience to Android smartphone users worldwide. A top 10 developer on Google Play, APUS Group develops critical system apps that collectively embody the APUS User System, the world’s fastest, smallest, most simple user system for Android users, including APUS Launcher, APUS Search, APUS Browser, APUS Headlines, APUS Discovery, APUS Know, and APUS message center. The APUS User System gained its 300 million users worldwide. Learn more about APUS Group at http://apusapps.com.

About Leadbolt

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s analytics-based algorithms assist advertisers with advanced targeting that captivates best fit audiences to achieve deeper user engagement with maximum ROI.

For app developers, Leadbolt's award winning Direct Deals Marketplace optimizes inventory and partner matching delivering high impact ad solutions in real time, while maximizing in-app advertising performance.

Leadbolt delivers more than 10 billion ads a month, across 65,000+ developer network in over 165 countries. Leadbolt is headquartered in Sydney, Australia with offices in Los Angeles, Mumbai and Tel Aviv. For more information, visit www.leadbolt.com