Incoming links are immensely important for website rankings, technically termed as Search Engine Result Pages or SERP. Any SEO campaign is worthless without a proper and concrete link building strategy. You can expect people to link to your website from their websites, social networking accounts, blogs and elsewhere. But in order to get noticed, you must be proactive and devise a link a building plan for your website. You should approach webmasters and try to exchange links with related websites. You should not emphasize on quantity but on quality while planning your link building tactics.

For starting your link building campaign, you must create unique and informative content for your website first. Genuine and engaging content will attract webmasters of sites of repute to your company website. Make sure to hire a proficient and experienced web writer in case you don’t possess a good flair of writing. Many web masters only link their sites to the sites with informative and relevant content. Your link building strategy should also evolve around quality and informative content only. You can install an analytics program (for example, Google Analytics) to assess the results from time to time.

You need to find link partners and make a comprehensive list on a spreadsheet. The cornerstone of your link building tactics is laid here. You can find suitable websites for building and exchanging links in three easy ways. Firstly, find a website that belongs to your niche. Blog site owners who write on similar topics can be approached for this. You can also approach directories for exchanging your links. Use site explorer tools to find websites of your interest. See how many links they have and work out your link building tactics in accordance with the same.

The next thing to do is to map out links putting relevant links on top priority list and so on. For instance, some websites allow their visitors to post their comments and furnish links which is extremely important for devising a concrete link building strategy. If you have time to afford for a sustainable link building process, do not just spend money for paid directories. Instead, take your time and try to get links from large websites. Authentic and revered websites can help you reach heights that you can never expect from hundreds of less popular websites. Plan your link building tactics keeping in mind the quality of websites. If you want quick success, you can buy links from reputable directories. There are many link building strategists on the web who can provide you great links in exchange of money.

Contribute one hour a day for implementing your link building strategy. You should keep submitting your websites on directories. You must also become an active member of the link exchange forums and other webmaster forums. Alternatively, if you don’t have much time for link-building, do hire a link building planner and implementer even if it costs you a few extra bucks. Never undervalue link building as it is of utmost importance to SEO and SEM.

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