Lava enters the premium smartphone category; Launches Z Series Smartphones – Z25 and Z10


Posted April 5, 2017 by lavamobiles

LAVA International Limited announced the launch of ‘Z Series’of smartphones–Z25 and Z10. These smartphones mark the entry of Lava in the premium smartphone category

 
Both the smartphones offer best-in-class camera and finestdesign quality. Additionally, Lava Z25 sports a fingerprint sensor which lets users unlock the phone in just 0.16 seconds.Priced at INR 18,000/- and INR 11,500/- respectively, Lava Z25 and Lava Z10 will be available in select retail stores in Delhifrom March 23, 2017. The phones will be available in other cities in a fewweeks’ time.

Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd said “Lava Z series is a result of our continued innovationand focus on in-house research and development over the last 7 years. Over these years, we have developed a team of over700product development and design engineers in India and China collectively- the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10are packed with premiumfeatures of Camera, Fingerprint sensor, Design and Durabilitythat go well beyond the conventional boundaries in this price segment.Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain - from design to manufacturing”.

Key Features – Lava Z25

• 13-MP rear camera with Sony Exmor RSTM provides superior image quality.
• F2.0 wide-aperture allows 20% more light, which gives brighter and sharper images even in low light conditions.
• 5P Largan lens helps in enhancing image quality.
• Rear camera supports ‘Bokeh Mode’ feature to make objects stand out from the background and ‘Night Pro’ mode takes vivid photographs even in low light conditions.
• 8-MP Selfie camera, equipped with spotlight flash, makes the selfie images picture perfect.
• Fingerprint sensor unlocks the phone in 0.16 secondsand is supported by App Encryptionwhich allows the users to unlock apps only with their own fingerprints.
• Series 5 metal back cover with premium chrome edges enhances the style-quotient of the phone.
• 3020 mAh ATL battery with 'Power Saver mode' and ‘Super Power Saver mode’ extends the battery backup by 5 hours 20 mins and 18 hours respectively.
• Runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.

• Smart Gestures allow users to easily access various features of the phone. OTG support allow high speed data transfer and 3 Point Touch lets users take a screen shot by swiping down the screen with three fingers.

Key Features – Lava Z10
• 8-MP Rear (with F2.0 aperture) and 5-MP Selfie Camera (with Spotlight Flash)are equipped with Big Pixel Sensor (1.4mm) which lets in more light to give brighter and sharper images.
• Series 5 metal back cover with premium chrome edges makes the phone stand out.
• Rear camera supports ‘Bokeh Mode’ feature to make objects stand out from the background, and ‘Night Pro’ mode to take vivid photographs even in low light conditions.
• 2620 mAh ATL battery with 'Power Saver mode' and ‘Super Power Saver mode’ extends the battery backup by 5 hours 20 mins and 18 hours respectively.
• Runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.
• Smart Gestures allow users to easily access various features of the phone. OTG support allow high speed data transfer and 3 Point Touch lets users take a screen shot by swiping down the screen with three fingers.

Lava Z25 and Z10 are powered by an Octa Core Processor, and are supported by 4 GB and 2 GB RAM respectively. Lava Z25 and Z10 also offer wide storage for music, videos, pictures and applications with 32 GB and 16 GB ROM respectively.

Ref BY: http://www.lavamobiles.com/press-and-media

About Lava International Limited
Lava International Limited is an Indian multi-national company in the mobile handset industry. Lava is headquartered in Noida, India and has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico, Middle East, and Russia. The company has marked its foray into the African continent recently.
Committed to Government of India’s ‘Make in India’ initiative, Lava is working towards establishing the very 1st Mobile Phone Design Center in India. Lava is also working towards ramping up its existing manufacturing units and is in the process of setting up new manufacturing facilities. Lava has an in-house R&D and product-testing set-up in China and India, with several professionals involved in product design and development.
Lava is committed to bring valuable technologies accessible. Lava has been declared the most trusted smartphone brand in product quality and after sales service amongst all Indian brands by Silicon India. It also won the “Best Customer experience team of the year award” in consumer goods category of 9th Loyalty Awards & Customer Experience Awards conducted by Kamikaze B2B media. Lava recently bagged the ‘Best Customer Service in Mobile Handset Company’ Award at the Golden Star Six Sigma Awards 2016-2017.
Ref BY: http://www.lavamobiles.com/press-and-media
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Issued By LAVA International Ltd.
Website www.lavamobiles.com
Phone 120 463 7100
Business Address A-56, Sector – 64, Noida-201301 (UP)
Country India
Categories Multimedia , Technology
Tags 4g smartphones , lava z series , smartphone with 13mp camera , smartphone with 4 gb ram
Last Updated April 5, 2017