Asia-Pacific beer market is estimated to grow at a CAGR of 3.2% during the forecast period. In 2018, the market in Asia-Pacific was valued at $150.7 billion in 2018 and is estimated to reach $186.0 billion in 2025. The factors contributing to the market growth include increasing demand for beer in emerging economies such as China and India due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region.

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The American and European markets are saturated; hence, alcohol manufacturer companies are looking towards Asia-Pacific and other emerging economies to expand their sales as well as to set up production facilities. Carlsberg AS, a Denmark based company is one of the major beer manufacturers that have breweries in Malaysia, Indonesia, Thailand, Vietnam, Nepal, Hong Kong, and China that significantly contribute to the market growth.

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Chinese beer market has been primarily led by the constant rise in rising in consumption of alcohol and increasing demand for premium beer in the country. The growing alcohol consumption in the country is one of the major factors that contribute to market growth. According to the WHO, China is one of the largest consumers of alcohol, with an increase in per capita consumption of 0.9 liters of pure alcohol by 2025 from 2016. China’s alcohol industry is mainly driven due to local Beer such as Baiju and others. Maotai is one of the most popular Baijiu brands produced in Guizhou. However, foreign spirits are limited in the spirits industry due to high import taxes, restricted distribution channels, and fierce domestic competition.

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Asia-Pacific Beer Market Segmentation

By Type

• Lager
• Ale
• Others
• By Category
• Regular Beer
• Premium Beer

By Packaging Type

• Glass Bottles
• Cans
• Others (Plastic Bottles)

Regional Analysis

• China
• India
• Japan
• Rest of Asia-Pacific

Company Profiles

• Asahi Group Holdings, Ltd.
• Beijing Yanjing Brewery
• Bundaberg Brewed Drinks Pvt. Ltd.
• Kirin Holdings Co. Ltd.

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