Digital marketers use various tactics and techniques of SEO to rank their sites higher than people. To manage and handle the distinct practices adopted by them, Google updates its algorithms to keep a check on them and regulate & standardize the best practices for optimization.

The latest update from Google was Panda 4.0 that was compiled to find web sites which have very thin or low quality content and lowering their ranking in the web browser. Changes performed inside the online search techniques surely influence the methods that are adopted by web masters for promoting their web shops online. Every single online retailer obtained felt its effects and each and every industry.

Most with the online retailers have to speed up their endeavours to quickly adapt and comply together with the new updates to update their new SEO strategy to their advertising and marketing plans. The basic function of the Google Panda 4.0 algorithm is to assist excellent quality content sites and at precisely the same time lower the ranking of those people that have thin and low quality of content inside search results. This has basically helped in targeting scraper web sites and low quality content sites making sure that best results are displayed.

To stay abreast with new guidelines of Google, LAN services has launched the improved version of 24Seven shopping cart platform. The newest enriched and updated version helps web shops get a lot more visibility on search engine result pages. Considering that most with the changes are related on the content and its quality, 24Seven Cart has also modified its functionalities to comply using the changes. Integrated changes are as follows:

-Distinctive and non-repetitive content: Because the Google’s latest update is across the density and quality of content, 24Seven Cart has created changes to incorporate the updates. It especially affects the eCommerce merchants as they have a high probability of web pages with thin content. 24Seven Cart has added extra product description menu and product review menu in order that content could be uploaded accordingly.

-Keyword Usage for optimization: 24Seven Cart gives the functionality to update keywords for your web pages that are as for each the product description. Webmasters ought to keep a check over excessive keyword usage, Title tags stuffed with keywords, keyword rich footer links and over utilization of keywords in internal links.

The flurry of updates within the search engine techniques steered 24Seven Cart to undertake better features so as to comply using the changing technologies.