Search Engine Optimization (SEO) is not a walk in the park and requires the application of distinct best practices. This is possible when you hire SEO consultant who help your business navigate the essential decision of SEO in your digital marketing strategy.

How do you know who is the best qualified SEO candidate for the job? How do you make the right pick? To resolve these challenges, all you need to do is evaluate the following top qualities in your SEO experts:

1. Analytical ability
Data-driven decision making is the key for a streamlined SEO strategy. The experts should use tools like Google Analytics and Search Console to track project progress and arrive at a well-informed decision. It helps them track the strength, weakness, and opportunities for you in the competitive landscape.

2. Technical skills
The technical proficiency of your SEO experts is of immense value to ensure your web presence is optimized for the search engine crawlers. They are well-versed with the concepts of page speed, mobile-friendliness, and other technical aspects that affect the ranking.

3. Link-building expertise
High-quality backlinks are a valuable asset of your SEO strategy. Therefore, keep an eye for an SEO expert who can create a link-building strategy that is aligned with the best practices overcoming the painpoints and building your site’s credibility on the online mediums.

4. Content strategy
An on-point content strategy is the backbone of a well-executed SEO. Look for a skilled SEO developer who can develop and implement an SEO strategy that has quality, relevance, and user intent. It might align with your business goals and should have an accurate keyword placement.

5. Soft skills
Just as crucial as technical skills are, exceptional communication, team spirit, meticulous attention to detail, organizing ability, adaptability, etc. are some of the vital soft skills. An SEO expert should have a harmonious blend of technical and people skills to offer a holistic approach to your project.

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