25th December December, Pune, India: Tech based global talent search firm Catenon has announced the launch of its latest industry report titled ‘Decoding Talent in E-commerce Report 2021’. Aimed at providing critical insights to help decision makers build on their talent capital, the report provides information and data about top roles; skills; trends in the E-Commerce talent landscape.

Some of the themes that emerge are-:

Cities & Talent Pools: Dark Horses
Delhi, Bengaluru and Mumbai emerge as demand hot-spots on an average with 53% of total demand
Indore, Kochi & Coimbatore are the next in line, after the top 10 contenders, when it comes to generating demand for top talent in E-Commerce

Skills & Roles: In demand and most Popular
Product management roles are the highest paid ones and also see the steepest hike in annual compensation for higher years of experience
‘Analytical Thinking’ is one of the most commonly sought skills across top roles in E-Commerce
With the biggest employable talent pool, ‘Fulfilment and Distribution’ emerges as a top contender among all 10 positions.

Of Giants and their armies
Along with horizontal e-commerce marketplaces, fashion and groceries have emerged to create the brightest opportunities for e-commerce professionals
Flipkart, Amazon and Myntra together employ 59% of India’s top talent in Category management
Indiamart is the only pure-play B2B platform among the top 3 talent contenders in Performance Management led roles

Commenting on the report, Gaurav Chattur, Managing Director of Catenon APAC said, “
“As e-commerce moves to the center of even traditional businesses, a large number of companies are starting to compete for experienced executives to build and grow their online verticals. Our report helps in understanding the various roles and their supply-demand dynamics that are driving the E-Commerce industry’s labor market today”.

The coronavirus pandemic has unimaginably pivoted the growth of E-commerce as ‘staying in’ became the new ‘going out’. Needless to say, this boom will lead to the need for an adequately equipped workforce that organisations need to start building upon.