A Think-branded business unit's chance of taking on Apple seem slim. Neither the Lenovo or Think brands made it into Interbrand's list of 2012's top 100 brands. Yang's letter reportedly says Lenovo plans a “'defence + attack' double fist strategy” that will see it “maintaining gains and continue to achieve new breakthroughs” but doesn't mention if a marketing offensive to make Think as cool as iThink is planned.With smartphones and smart TVs the responsibility of the new Lenovo Business unit, perhaps tablet devices – such as the well-received Yoga – and high-end laptops are the vehicles Lenovo hopes will carry it into the homes and offices of the well-heeled. Even that plan, however, seems optimistic given tablet prices are falling and the sweet spot for ultrabooks is falling well below four figures in all western currencies.Lenovo can point to the scoreboard and its $US16bn revenue climb – from $14bn to $30bn in the last year – as evidence it's doing plenty right. Building a brand to rival Apple will need efforts that don't just translate its current success.

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What next for the technology executive who saddled his previous employer with a controversial flagship operating system, polarised management and swiftly left under a cloud? Telling others how to build successful products, of course.Former Windows chief Steve Sinofsky has launched himself as a product development expert with a blog titled Learning by Shipping, which he describes as "thoughts and perspectives on product development, management and the process of bringing new products to market".The ex-exec said his website is a continuation of writing and blogging he did while at Microsoft on the development of Office, Windows 7 and Windows 8. The blog's title is similar to the late Apple co-founder Steve Jobs' quip about artists and shipping products.Sinofsky has already written a whole book on product development strategy, One Strategy: Organization Planning and Decision Making, with Harvard Business School Prof Marco Iansiti.In December the former Microsoftie tweeted he will be teaching at Harvard as an executive in residence while also writing and conducting research. Sinofsky said he won’t go into “the past regarding Microsoft” for his new blog and promised that he “will work to keep posts free of snark and ad hoc criticisms in hopes that the comments and back and forth will be the same”.

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DS9’s choice of principal characters was similarly bold. Avery Brooks, as the aloof Federation Commander Benjamin Sisko, Nana Visitor as Bajorian Major Kira Nerys and Rene Auberjonois as shape-shifter Odo were uniquely compelling creations, far from Roddenberry’s heroic archetypes. TNG import Colm Meaney, as Chief Miles O’Brien, quickly established a chemistry with UK thesp Siddig El Fadil (later Alexander Siddig), aka Dr Julian Bashir, while Terry Farrell, as ancient Trill Lieutenant Jadzia Dax, provided the leopard spots. Early plans to lumber the Dutch former model with a prosthetic forehead were thankfully scrapped.Of course, none of the above could compete with a series stealing turn by Armin Shimerman, as the duplicitous Ferengi bar owner Quark.DS9 may have been a conceptual risk, but it hit the ground running. The two-hour pilot Emissary was highest-rated series premiere in US syndication history at the time, bagging an 18.8 per cent audience share. Its first season became a fixture in the syndication charts, pulling a valuable male demographic.

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