While the Surface Pro 4 is an iterative update to the Surface Pro 3, the Book is an entirely new machine. It's a laptop but with tablet qualities, such as a large touch screen. Apple hasn't been wresting on its hardware laurels, however. The company introduced a brand new iPad Pro back in September and has recently updated both the MacBook Air and Pro with new internals, placing them at the front of the market. Both companies are vying for similar customers: those who want the flexibility of a light-weight device (such as a tablet or ultra-thin PC) with the power of a larger machine. All models have exceptional battery life — 10 hours or more — but in other areas they vary wildly. It seems pretty clear that 2017 is going to be the year that Amazon's Alexa virtual assistant really begins to hit its stride, going from a fast-growing niche product to a mainstream must-have.While Microsoft and especially Google have made their competitive strategies clear — even Samsung and Baidu have started to make rumbles in the market — there's one elephant that, notably, isn't in the room yet: Apple, the most valuable company in the world and a notorious latecomer to any new product category.

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While Apple recently built Siri into the Apple TV, the company is said to be working on a direct competitor to the Amazon Echo — one that would apparently be more advanced than anything we've seen, down to a possible facial-recognition camera so it knows who's talking. That device, if and when it comes out, would bring Apple's 5-year-old Siri assistant head-to-head with Alexa.And the clock is ticking. Every Alexa-compatible Echo speaker, lightbulb, thermostat, refrigerator, and car that people buy today they probably won't replace for many years, meaning the critical market for early adopters is already self-selecting outside of whatever Apple has up its sleeve.Meanwhile, Wall Street is worried as ever that Apple is falling way behind as computing moves past the touch screen and into augmented reality, virtual reality, and yeah, artificially intelligent voice-powered assistants like the Echo. It doesn't help that sales of Apple's all-important iPhone are showing signs of sagging.But when Apple introduced its AirPods wireless earphones in September, it also took the lid off of the W1 chip, a little technology for improving Bluetooth audio that lays the groundwork for Apple's next big thing. It's already here, and it's going to make a big splash in the months and years to come.

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And as a nice bonus for Apple, Siri currently can control only the Apple Music streaming service and your downloaded music. In a weird way, the push toward voice controls seems likely to have a nice spillover effect for Apple's subscription services as people look for the best and easiest integrations with their new setups. I'm going to call my shot right here based on these factors: Apple's Echo competitor, whenever it arrives, won't have Siri built in, but rather will use Bluetooth and the W1 chip to connect directly to your iPhone and call Siri from there. It would look like the Amazon Echo or Google Home but use the W1's insane range to link to your phone from anywhere in your house. This would accomplish Apple's goal of requiring you to have an iPhone to use its best stuff.Looking further ahead, if Apple is indeed working on augmented reality, as everyone thinks it is, Siri could be your holographic assistant, with your W1-enabled headphones acting as the way you talk to it. After all, if you're going to hold a conversation with imaginary computer people, you wouldn't want to type your answers.