No two companies are the same when it comes to social media and with the plethora of advice, tips, guidelines, success stories and horror stories available across the Internet, it is not surprising that people don’t know where to start when it comes to recruiting talent successfully through social media.

The ‘always on’ aspect of technology has huge implications for everyone involved in recruitment. Recruitment video technology allows candidates to take interviews when it suits them, mobile technology provides freedom of location and flexibility, and social media gives everyone a voice whenever and wherever they choose to use it. Effective talent acquisition or talent management has never been harder.

HR, recruitment and talent leaders recognise they need to adapt to this ever-changing digital world, but either haven’t had the resources available or the knowledge to know where to start. Social Media Recruitment is a practical guide to deal with this exact problem – to help those who are responsible for hiring talent to better understand social media and how it can be integrated successfully into their daily recruitment activities. Including case studies from around the world, from Boots and Sky to Spotify and UPS, the book shows how many companies have successfully used social media strategically to attract, engage and hire talent, with key takeaways that hiring managers can apply easily. Topics covered include: selecting your social networks, social media recruitment strategy, sourcing candidates online, building your employer brand, building a business case for social media recruitment, establishing ROI, the future of recruitment and more.

About the author: Andy Headworth is the Founder of Sirona Consulting, a specialist consultancy that helps companies understand and integrate social media into their recruitment strategies. Named as the ‘Top 100 Most Social HR Leaders on Twitter’ by The Huffington Post and ’50 Most Popular Recruiting Influencers on Twitter’ by ERE/LeadTail, he is also a multi-award winning author of the UK Recruitment Blog of the Year and is a regular international speaker on social media recruitment.
He is available for speaking events and by-lined articles, such as:
• Candidate sourcing: why companies need to look further than LinkedIn for finding the talent they need
• Start using social media within your recruitment strategy: the first steps you need to take
• How do you find your candidates are on social media
• The importance of social media in relation to your employer brand