Dubai, January 6th, 2016- Even if companies have large internal PR departments, they still need a reputed PR Agency to help and support them in times of crises, or during the marketing and sales launch of their products. Companies still require PR agencies in Dubai to handle the changing media environment while dealing with the competitive market for their products and services. It is important to establish an effective working relationship with the PR agency. Iris PR recently shared tips on how organizations could deal with their PR agency.The leading PR agency in the region, Iris PR is known for providing strategic PR Counsel, offers crisis communication support, event management facilities along with media relations and media training services.

The spokesperson from the company said, “Managing the relationship with your Public Relations Agency is crucial for ensuring the success of your PR campaign. Firstly, you should establish an open and honest relationship with your PR agency in Dubai. You have to become a partner to the company and discuss and deliberate ideas. Also, to handle everything effectively, focus on contacting a single person within the organization- a single person who is accountable for your requirements and needs.”

The company, which offers holistic PR, marketing and event management services has several media offerings and media training programs. The organization targets different media channels to increase visibility of the company while driving social media marketing and providing strategic PR Counseling. It also helps in research and content generation.

The spokesperson from the organization added, “To handle your working methodology with PR agency more effectively, we suggest having a task outline. This means that the PR agency you chose shouldn’t be doing the same things that you are doing internally. So, see which functions are better managed externally and which are best managed jointly. Work with the team, check facts and be flexible when it comes to PR. Doing so will help you achieve your money’s full worth with the right PR Agency.”

Iris PR offers strategic PR counsel, holistic event management and digital PR. Their expertise includes working for clients like Epson, Ferrari, Panasonic, Meltwater, ThyssenKrupp, Sharjah Government, Dubai Multi Commodities Centre and more.

For more information, you may visit: http://www.irispr.net/

About Iris Public Relations DMCC (Iris PR)

Established in 2009, Iris PR is a regional leader in public relations services. The company is based in Dubai and services Middle East and North Africa. With a global network that spans across 15 countries, Iris PR provides focused PR Strategy, counsel and execution. Client portfolio has included regional and multi-national companies like Epson, Union Bancaire Privee, Panasonic, REC Solar, ThyssenKrupp, BenQ, Meltwater and more