Social media marketing gains website traffic or notoriety by leveraging content on social media sites. This is typically accomplished by creating content on social media sites that encourages readers to share the content with others in their social networks.
Sharing content increases reach and distribution since all of a persons’ social media connections are able to view the content. In turn, anyone that viewed the initial shared content can then share it themselves, increasing social media reach exponentially. At its essence, social media marketing is electronic or digital word of mouth advertising.
The main purpose of using Social Media is as a communications tool. Social media also allows individuals to interact directly with a company or brand as well as other social media users that have similar interests as themselves. Companies are accessible to their customers and customers are accessible to companies. This allows direct communication between both and produces an interaction that has a more personal feeling. Personal interactions produce loyalty and create followers and potential customers.
Social media marketing is also a integral factor in search engine optimization (SEO). It is a major key to driving highly qualified traffic to websites by creating social shares and quality backlinks. Those with strong social media presence tend to outpace those that do not in organic search results. Thus if a company is not active on social media, it can be very difficult to have a high ranking search engine listing. Moving forward, social media will only continue to grow in importance as search engines increase the role it plays in their search algorithms.
Compared to expensive traditional media, a social media strategy does not require a large budget. Companies can use social media platforms like Facebook, Twitter, YouTube and Pinterest to reach wider audiences at a greatly reduced cost. This change has allowed a huge amount of customer interaction to be conducted on social media platforms with increased visibility. Posting reviews, rating customer service and asking questions directly to companies is now the norm.
Email Marketing
Email marketing, at is core, is simply leveraging email in order to market directly to customers and potential customers. With this in mind it could be said than each and every email sent to a customer or potential customer falls under email marketing.
Typically email marketing uses creative emails (or simply text emails) to solicit a response from the recipient. It can be used to stay in contact with customers through something like a monthly email newsletter or to create new customers by presenting special deals of offers. Email marketing is also very effective in building brand loyalty and brand awareness.
Email marketing is usually done by sending a large volume of emails to a designated list. This can be a customer list or an outside list purchased strictly for the purpose of generating new leads or sales.
Email marketing, like many marketing activities conducted online, can be tracked in real time. Once a campaign is created and launched you can easily see metrics such as opens, click throughs and other actions in order to evaluate the overall success of the email campaign. In addition, when compared to other traditional marketing options, email marketing can be significantly less expensive and cost effective (direct mail can be drastically more expensive than email campaigns). Plus today over half of ALL Americans check their email at least once a day, therefore you message usually ends up in front of the desired audience.
Let KEX be your guide to Email Marketing. We have years of experience managing successful email campaigns.
For more details on our products and services, please feel free to visit us at Pet supplement labels, Private label design, Nutraceutical labels, Vitamin label printing, Vitamin label design

Website :- http://kexconsulting.com/

Phone: 813.507.3890

Email: [email protected]