Friday, May 31, 2013 - Conversation Influencers (CI) is a new content marketing firm based in New Jersey, aiming to help small and medium businesses gain greater exposure on the internet through quality content.

Press Release: Most businesses nowadays face a number of challenges in appealing audience and driving prospects into purchase actions. Conversation Influencers extends its resources, experience and expertise to businesses that struggle to create, distribute and market content. The New Jersey (US) based firm helps companies leverage the power of content to drive connections and establish conversations with their audience.

Right Words Out, Maximum Leads In
Not so long ago, businesses relied on the websites and a few listings in online directories. This was all they required to inform and influence audience. However, times have changed. From having just an online store to optimizing the content for search engines, we have traversed into a world where engaging people and becoming a part of their daily living has become crucial.

Businesses need to look beyond creating web sites and optimizing the content for search engines. The need is to have an appropriate content marketing strategy in place to revolutionize your relationships with your existing and prospective customers, at the channels where they are present.

The secret is to get the stories out in such a way that they bring the maximum leads in. But that’s just an imaginary situation until you practice audience engagement each and every day. , said the Managing Director of CI at its launch.

Getting to Know Your Audience is More Important than Ever

There is a sea of information available on the internet; however, people don’t get information that really compels them to take an action. So, it’s become more important than ever to understand who your audience is, what they like to consume, where they socialize and what challenges they face on daily basis.

In addition, businesses need to identify how their products help their customers in making their living easy and comfortable; how they are bringing a difference in their lives. More specific data is needed to churn out more specific content and face your audience with something they find both useful as well as interesting.

CI’s Services
Conversation Influencers (CI) is an initiative aimed at helping small and medium businesses to get the kind of content marketing services that only corporate giants are able to access. The firm helps companies look and act just as compelling as biggies of the business world, he further added.

On asking how they make this happen, he revealed the secret by saying, We focus on understanding the target audience, their specific needs and requirements. We try to figure out how they are different and what their pain points are. That’s what helps us in aligning the messages going out on various content channels.

CI not only aims at providing high quality content for websites but also helps businesses hold dominant positions on various channels. The services include

1.Research
- Competitive Analysis
- Keyword Research
- Gap Analysis
- Conversation Monitoring
- Persona Analysis
- Content Audit

2.Content Marketing Consulting

3.Planning
- Defining Messages
- Planning Content Mix
- Selecting Content Channels
- Budget Planning
- Editorial Calendar Development

4.Execution
- Content Creation
- Content Distribution
- Online Reputation Management

5.Performance Measurement
- Content Audit
- Content Marketing Performance
- Analytics

Conversation Influencers is a newly launched content marketing firm; however, it assembles a team of professionals having vast experience in diverse areas including search engine optimization, content planning, development and marketing, social media marketing, blogging, online reputation management and website and software development.
To learn more about Conversation Influencers, visit the company’s website http://www.conversationinfluencers.com.

About Us: Conversation Influencers (CI) is a content marketing firm that helps your business gain exposure on varied online and offline channels through quality and well-thought out content. The aim is to take you beyond conventionalism and exposing you to a world of opportunities. Discover more about us by visiting http://www.conversationinfluencers.com.