So starting with the literal meaning of explainer video, these are the short online marketing videos used to explain your company's product or service. Animated explainer videos are all the rage in online marketing and sales optimization. No doubt, constantly reducing attention span of internet savvy audience has made the short-length videos gained momentum over the longer ones. Shorter videos are able to attract the attention of one and all with ease. But how short, is the ultimate question. Like a good elevator pitch, an explainer video should be short. But how short? To figure out this dilemma you need to consider the following:-
· What is the explainer video for?

· Will your explainer video be placed on the homepage, blog, YouTube, or landing-page?

· What is the desired action you wish your viewer to take after they watch your explainer video?



Well, here are 3 tips to help you find out the solution to this business dilemma.

1. Your video isn't supposed to do everything: You should keep your focus to 2-3 websites and let your website or sales team do the rest. You need not bombard your viewers with too many information.

2. The shorter, the better: A short video will save you more time and money at the time of production. Also it will attract more views to watch it.

3. Get to the point: You must constantly keep trying to grab your viewers' eyee-balls in the first few seconds of the video itself. Since viewers tend to drop off toward the end of your video, you should try to introduce your company as soon as possible. So you should make first few seconds of the video count.

But in the end, it’s up to you to decide how long you want your video to be based on your audience, goals, and budget. Hope this piece of information help your explainer video bang your product sales. Good luck!