​Joshua Safeek is a talented business person who has a master’s degree and a doctorate in business administration. Online marketing campaigns allow for much faster implementation and more detailed tracking compared to offline marketing methods. However, this also adds a lot of technical challenges and issues.

Marketing automation started in the middle of the 1990s when marketers began to use computers in order to sort customer databases and learn more about their customers. Today, marketing automation is a significant part of online marketing. Online marketing is a generic term that describes many different online activities. These activities include the delivery of marketing messages, the building of a relationship with customers and prospects, feedback and review solicitation, and so on. Marketing automation helps make these ways more effective and profitable.

It allows for tracking of each keyword when it comes to search engine marketing and optimization. Marketing automation lets people in charge of search engine optimization see which keywords bring in how many customers. It can also show the quality of the customers. For example, prospects using different keywords may drastically differ in what they do when they find the pages that they were looking for. A prospect may be in the information-gathering mode with no intention of making a buying decision. Prospects that use different keyword may be looking to buy right there and then. Marketing automation can point out all these difference and allow marketing departments to plan their budgets more effectively. Marketing automation can also help organizations that run pay-per-click campaigns with tens of thousands of keywords and ads. Without software, it would be virtually impossible to create and track such campaigns.

Using marketing automation when sending emails can allow marketers to send emails that are based on individual prospect interactions, which is usually much more effective than sending the same email blasts to everyone. Joshua Safeek built a number of companies using a variety of marketing strategies.Marketing automation gives access to the ability to creating automated lead-nurturing campaigns that can last for months, or even years, and dynamically adjust based on the interactions of the prospects and customers with the emails that they are receiving. Marketing automation also provides marketers with the ability to track every piece of content ever posted online and manage leads depending on their engagement with different pieces of content. During his tenure as Chamber of Commerce President Joshua Safeek has seen numerous examples of businesses successfully implementing these strategies.

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