The uncertain business conditions created by the ongoing COVID-19 virus outbreak has led to steep declines in traditional in-person shopping. While this has led to a downtick in sales, e-commerce has experienced substantial growth during 2020. As of April 21st, online shopping experienced a 129 percent year-over-year growth in the US and Canada and a 146 percent growth in all online retail orders.
According to a recent report released by Digital Commerce 360 that analyzed the performance of online retailers, smaller retailers competing with large names, such as Amazon, Target, Walmart, and Kroger, are doing well during the pandemic. Their sales collectively increased by 15.7 percent in 2019, and they are holding their own during 2020 as well.
Many small online retailers turn to wholesalers and distributors like JW Carolina Trading. The company is a leading North Carolina-based wholesaler and distributor of a large variety of product types from various brands and manufacturers. Some of the primary types of products the wholesaler supplies include consumer electronics, cosmetics, and personal care and beauty products, toys, and general merchandise. The company’s clients include both brick-and-mortar retailers as well as online retailers, some of which include names like Amazon, Walmart, and eBay.
When speaking about the company’s services during the ongoing pandemic, a senior representative for JW Carolina Trading said,
“Retailers, particularly smaller, more localized businesses, have had to contend with the pandemic-fueled slump in sales more than most other businesses. Retailers without an e-commerce infrastructure have suffered the most. At JW Carolina Trading, we’ve made consistent efforts to provide small- and medium-sized businesses with affordable products so that they can maintain profitability even through these challenging times. We offer actionable discounts and closeout deals that help retailers maximize their profit margins and capture the retail markets in their areas.”
JW Carolina Trading also supplies products to businesses that are based internationally, providing them with an edge with American and leading international brands that surpass competitor goods in quality and price.