The world of fashion is taking a new generation by storm. And this generation is young, small and tender. Jollyhers
fashion girl dresses is becoming big, getting all the attention from designers, companies and well yes the parents. And expectedly the trend first started in Hollywood.

Every six-year girl would like to be like Suri Cruise, daughter of Tom Cruise and Katie Holmes. Travelling in private jet to meet her famous father, she personifies luxury, glamour, and girly style. Her extra trendy, branded
fashion girl dresses are as famous as the accessories she carries around. It's rightly quoted by her father Actor Tom Cruise that "Suri dresses herself and she was born that way," This is so true.

Zahara Jolie-Pitt is another on the list. She is as much a style icon as her celebrity parents Angelina Jolie and Brad Pitt with her Ralph Lauren Boots and Gucci, Juicy couture tops. Carefree look of Violet Affleck, daughter of celebrity parents- Ben Affleck and Jennifer Garner, is a craze in so called kids fashion world for her UGG Australia boots to Ray Ban glasses to Bonpoint dress. Ditto, for the celebrity stylist Rachel Zoes son Skyler who is an epitome of fashion, with his signature style hats.

They all are splurging millions of dollars on their kids' fashion turning this into one of the fastest growing segments in the fashion industry. From Jessica Simpson to Beyonce Knowles have paid millions to doll up their children and create a unique signature style of dress, accessories, tree houses or toys. Godfather Tom Cruise spent $200,000 on Jennifer Lopezs twins Max & Emme Muniz on buying designer christening outfits for the two. Todays mums are happy to splurge extortionate amount of money keeping their kids stylish, chic to the detriment of their own style .This weakness has been well realized by the fashion retailers .They are well aware of this metamorphosis of children; their progressive nature. Today's kids are promising consumers, independent buyers. With nuclear family with both the parents working there is enough of disposable income, to spend on fashionable stuff which might be exorbitantly priced.

Realising the potential, designers, fashion brands and retailers are looking at this segment closely. Recently, Global Kids Fashion Week as held in London. This catwalk was first of its kind where celebrity kids walked the ramp. Designers Paul Smith Junior, Junior Gautier, Chloe Little Marc Jacobs, I Pinco Pallino, Suzanne Ermann, Anne Kurris, Supertrash showcased their collection. Realising the potential, established brands like Tommy Hilfiger, Diesel jumped into the fray becoming active partners. Eyeing this segment, other designer labels like Versace, Dolce & Gabbana, Burberry and other high-end designers are planning fashions shows in the different parts of the world.
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