An advertisement for a taxi company is usually completely devoid of any “salt and pepper”. Although the activity is profitable and traditional, creativity in this field equals zero, and attempts revolve around the same clichés. Let’s imagine how such a commercial would sound: “If you want to arrive quickly at the destination, call us! If you want to stop looking for addresses, call us! If you want to go to a party relaxed, call us!” That’s the way such a commercial would sound, and this is an example of one of the best ads for a taxi company Wimborne you’ve ever heard on the radio, simply because someone has bothered to wonder why people take a taxi and designed something more than a phone number jingle sung by a choir of ladies.

In the advertising industry, people would say that such a commercial lacks a unique selling proposition. No taxi company has chosen a unique attribute to promote up to the end. Many make the mistake of telling us that they are fast, which is not a good idea as the streets are crowded for all the drivers, so the taxi driver could be faster only if he cuts the column in front of the others or if he passes on the red light, which makes him likely to cause an accident.

I have not seen any taxi company to choose something original such as: “Our drivers are the cleanest, the most civilised and they only listen to classic rock!” Why? Because few taxi companies have invested in human resources and therefore could not support such a claim. That's the beauty that PR offers: the best ideas come when the agency and the client know each other very well and best campaigns are those that reflect the truth of the promoted taxi company Wimborne.

A fleet of taxis Wimborne can make visible miracles. Imagine that a taxi company commits to free transportation of 30 patients in need of dialysis for a few months. Or an event in the city centre, where usual drivers can be taxi drivers for a while, to see how it feels when they're not the customers. How would a flash mob in a mall parking lot look like, where the protagonists are a few taxis Wimborne? Think about a taxi company that invites journalists to rediscover the sights of a city, within a weekend of taxi rides and then offer their clients little brochures with unusual attractions of Wimborne to say: "Our taxi drivers will not only go through the city. They KNOW the city, they LOVE the city! "

All these ideas could be successful but only if they reflect the values that the taxi company truly believes in. When you want real PR, you must start by taking a good look inside your company of taxis Wimborne, at the values and the people.

Look for the very best taxis Wimborne http://www.colehillwimbornetaxis.co.uk provides for its residents and once you’ve found your favourite taxi company Wimborne http://www.colehillwimbornetaxis.co.uk , stick with it.