Research Nester’s recent market research analysis on “Customer Journey Analytics Market: Global Demand Analysis & Opportunity Outlook 2036” delivers a detailed competitors analysis and a detailed overview of the customer journey analytics market in terms of market segmentation by component, end user, organization size, deployment mode, application and by region.
Advancements in Digitization and Rising Integration of Artificial Intelligence to Promote Global Market Share of Customer Journey Analytics Market
The global customer journey analytics market is estimated to grow majorly on account of the growing demand to provide better customer experience. There has been increased adoption of digital transformation and novel technologies have altered the working the business models. It has been estimated that almost 66.1% of enterprise organizations have adopted a digital transformation strategy. Companies are more focused on analyzing buying behavior, choices of customers, and mode of purchase. The utilization of customer journey analytics solutions helps businesses create customer journey maps, enabling the companies to cover touchpoints in the customer journey. Other than this, obtaining data points for measuring customer satisfaction, business owners and marketers can make better decisions for the maximum gain. Furthermore, e-commerce and retail businesses are relying on customer journey analytics solutions to keep pace with the rapidly evolving expectations of customers with the help of numerous channels. In the year 2022, there were almost 24 million e commerce sites across the globe. On the back of this, the global customer journey analytics market is projected to garner remarkable growth during the forecasted period. From healthcare to BFSI and retail to telecommunications, customer journey analytics solutions are considered to be pivotal for generating higher business outcomes. Owing to this, the market is anticipated to garner remarkable growth.
Some of the major growth factors and challenges that are associated with the growth of the global customer journey analytics market are:
Growth Drivers:
• Increasing Usage of Modern Techniques and Analysis in Business Operations
• Advancement in Digitization
Challenges:
Data silos & fragmentation, integration complexity, demand in real-time analytics, and struggle in linking customer behavior are some of the major factors anticipated to hamper the global market size of the global customer journey analytics market.

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By end user, the global customer journey analytics market is segmented into BFSI, government, healthcare, e-commerce, and manufacturing. The BFSI segment is projected to garner a remarkable share in the year 2036. With the increasing occurrence of cyber threats, various financial institutions are investing in risk management. These are considering the customer journey analytics market as a tool for secure business execution.
By region, the Europe customer journey analytics market is to generate the highest revenue by the end of 2036. The growing demand to deliver a better customer experience is driving the growth of the market. Moreover, the market in the region is estimated to flourish as a result of the rising usage of AI across the European nations.
This report also provides the existing competitive scenario of some of the key players of the customer journey analytics market which includes company profiling of Adobe Systems Incorporated, Salesforce.com, Inc., IBM Corporation, Oracle Corporation, SAP SE, Nice Ltd., Verint Systems Inc., Cisco Systems, Inc., SAS Institute Inc., Google LLC, NTT DATA Corporation, NEC Corporation, Fujitsu Limited, Hitachi, Ltd., and Toyota Tsusho Corporation and others.