Research Nester’s recent market research analysis on “Creator Economy Market: Global Demand Analysis & Opportunity Outlook 2036” delivers a detailed competitors analysis and a detailed overview of the global creator economy market in terms of market segmentation by platform type, creative service, revenue channel, and end-user and by region.
Surge in Popularity of Virtual Reality (VR) and Metaverse and Increasing Utilization of the Internet to Promote Global Market Share of Creator Economy Market
The global creator economy market is estimated to grow majorly on account of the increased demand for smartphones and the surge in popularity of Virtual Reality and Metaverse. The creator economy is altering how consumers interact with brands, purchasing channels, and media. The marketers are aligned with the creators who have an authentic relationship with their audience that boosts brand recognition. In the year 2022, it has been estimated that the creator economy is currently used by almost 75.1% of marketers. These factors are expected to bolster the growth of the creator economy market during the forecast period. Moreover, in the year 2023, it was found that there are almost 300 million creators worldwide. Also, almost 53.2% of respondents in a survey aged between 18-30 say that they have purchased a product after witnessing a youtube video from the influencers. These engagements are boosting the brand’s content engine and fueling direct and attributable sales. On the back of this, the global creator economy market is projected to garner significant revenue during the forecast period. Other than this, for virtual, creators, augmented and mixed reality render the latest immersive technologies, fueling the growth of the global creator economy market during the forecast period. Furthermore, the rising penetration of the internet even to the hinterland of the world. This is also fortifying the market growth during the forecast period.
Some of the major growth factors and challenges that are associated with the growth of the global creator economy are:
Growth Drivers:
• Increasing Popularity of Influencer Marketing
• Surging Opportunities for Monetization
Challenges:
Platform dependence, variation in income, cut throat competition, and limitation on monetization and copyright are some of the major factors anticipated to hamper the size of global creator economy market.
Access our detailed report at: https://www.researchnester.com/reports/creator-economy-market/5691
By platform type, the global creator economy is segmented into video streaming, live streaming, blogging platform, e-commerce platform, podcasting platform, and others. Out of these, the video streaming segment is estimated to accumulate the highest market share of almost 30% in the coming years. The rising demand from consumers for higher-quality content is fueling the segment’s growth.
By region, the Europe creator economy generates the highest revenue by the end of 2036. Europe is another prominent market for the creator economy with a market share of almost 25.1%. The region is home to a large number of established social media platforms such as Facebook and Instagram.
This report also provides the existing competitive scenario of some of the key players of the global creator economy which includes company profiling of Meta, YouTube, Bytedanc, Alphabet, Spotify AB, Netflix, Snap Inc., X Corp., Pinterest, Etsy, Inc., Fujitsu, Dentsu Group Inc., AnyMind Group, Mitsubishi Corporation and others.