An increasing use of tablet PCs among enterprises as well as a growing awareness about technologically advanced gadgets will help the U.S. tablet PC market log a CAGR of 13.10% from 2012 to 2018. Shipments of tablet PCs in the U.S. stood at 34.2 mn units in 2012 and will rise to 71.6 mn units by the end of 2018. These findings are discussed in detail in the report titled ‘U.S. Tablet PC Market - Industry Analysis, Size, Share, Growth and Forecast 2012 - 2018’.The competitive scenario in the U.S. tablet PC market became highly dynamic with the launch of Apple’s iPad in April 2010. Eventually, other major players such as LG, Asus, Hewlett-Packard, and Samsung jumped into the fray.

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With the battery life of tablet PCs becoming better with every new improvement to battery technology, consumers are showing a wider acceptance for these devices. Some of the drawbacks of tablet PCs, however, are that they present technical challenges in the form of absence of easy-to-use keyboards, weaker video capabilities, and the lack of a USB port. Moreover, only a few top-end tablet PC models carry capabilities to process tough engineering concepts.

For the purpose of this study, the U.S. PC tablet market is segmented on the basis of end use into: Business use, professional use, corporate use, and bring your own device (BYOD). The personal use segment is the most dominant one, whereas the use of tablet PCs in enterprises is growing at the swiftest pace. For an enterprise, the use of a tablet PC presents better business value than a laptop or desktop computer. The personal segment was the dominant one in the U.S. tablet PC market because these devices were extensively used for entertainment and gaming.

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On the basis of operating system (OS), the U.S. tablet PC market has been divided into: iOS, Android, Windows, Blackberry, and others. Of these, Apple’s iOS was the most widely used OS in the U.S. in 2010, with a market share in excess of 80%. Google’s Android OS has since been gradually eating in iOS’s share, and will likely overtake iOS by 2017.By interface type, the report segments the U.S. tablet PCs market into: touch user interface, command line interface, and auditory interface. Of these, touch interface is the most widely incorporated in tablet PCs sold in the U.S.

The report also homes in on several opportunities that will define the future growth trajectory of the tablet PCs market in the United States. The sale of keyboards and chargers for tablet PCs will rise substantially, the report states. According to a TMR analyst, “The development of hybrid tablet PCs will create a new opportunity for the growth of the tablet PC market. Moreover, products that offer better data security features will gain better acceptance, especially among enterprise consumers.”

Another trend that is fast becoming evident in the U.S. tablet PC market is the rising demand for 7-inch PC tablets as they combine compactness with advanced computational abilities. However, competition in the U.S. tablet PCs market is intensifying and this compels companies in the market to make an added effort to launch innovative products. The study comprises an analysis of how different products from various manufacturers stack up against each other. For the purpose of this analysis, products from the following companies have been considered: Samsung, Amazon, and Apple Inc.

The U.S. tablet PC market is segmented as follows:

U.S. Tablet PC Market

Unit sales and selling price by intended use
Personal use
BYOD (Bring your own device)
Business use
Corporate use
Professional use

By Interface
Unit sales and selling price by platform
iOS
Blackberry
Windows
Android
Others

By user interface

Command line interface
Graphic user interface
Auditory interface

Unit sales and selling price by screen size
Below 8
8” to 9.5”
6” to 11”
1” and above

By distribution channel

Store based
Mass retailers
Specialty stores
Distributors
Others

Non-store based
Internet
Teleshopping


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