The global unified communications market is presently dominated by North America. However, according to market analysts the EMEA unified communications market will overtake North America by the end of 2018. The EMEA (Europe, the Middle East, and Africa) region is forecast to expand at a remarkable CAGR of 21% from 2012 to 2018. In 2011, the EMEA regional market for unified communications was worth US$6.30 billion. The reason behind the considerable growth of the EMEA unified communications market is the rapidly expanding mobile unified communications segment.

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Increasing Demand for Unified Communications as a Service (UCaaS)

The global unified communications market according to type is divided into on-premise and hosted/cloud-based unified communications. The integration of real-time communication with non real-time communication such as fax and messaging is called unified communications (UC). The real-time communication sector in UC includes video conferencing, instant messaging, internet protocol (IP) technology, data sharing, desktop sharing, and others. This technology is also compatible with other forms of communication technologies such as internet protocol technology (IPTV) and signage.

Unified communications is a business term that describes all types of call and multimedia message controlling functions which are managed by a single user for business process. UC can become a useful tool to improve business processes when integrated properly. This technology can help to save time and increase productivity of the employees in a company as it facilitates smoother communication. This technology is also useful when communication is involved between two different networks. Additionally, unified communications can be a useful technology for critical communications such as damage mitigating notifications, emergency cases, and other emergency instructions.

The growing popularity of united communications as a service (UCaaS) will fuel the growth of the global UC market. It is projected that global unified communications market will reach a total value of US$61.9 billion by 2018. United communications as a service is a highly standardized, updated, cost-effective, and pre-integrated service which enhances business processes. This results in faster decision making for companies.

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Rising Enterprise Mobility and Accelerating BYOD Adoption to Fuel the Global UC Market

The increasing demand of unified communications is backed by the growing mobile workforce and enterprise mobility. This trend will boost the global unified communications market significantly.

Mobile and smart devices are the most preferred devices currently. They provide mobile access to users and are rarely turned off or logged out. This delivers a real time access to not only content, but also real-time collaboration with partners, customers, and co-workers. With the growing consumerization of IT (information technology), employees tend to bring their own devices for computing such as PDAs, smartphone, laptops, etc., to the workplace. This growing trend of BYOD (bring your own device) will drive the global unified communications market.

On the other hand, the global UC market will be suppressed by the initial high cost of investment and lack of interoperability between multi-vendor unified communications platforms. However, small and medium businesses along with larger enterprises are becoming aware about the benefits of unified communications. To overcome the high initial investment cost, enterprises are also turning to managed and hosted UC services to address the cost issue.

United communications as service finds its applications in several verticals such as BFSI (Banking, Financial Services, and Insurance), consumer goods and retail, telecom and IT, healthcare, and logistics and transportation. The growing end-user industries of the unified communications market will further boost the growth of this industry. Top corporations in the global united communications market include Cisco Systems Inc., Polycom Inc., Siemens Enterprise Communications GmbH and Co., Alcatel-Lucent, NEC Corporation, and IBM Corporation.

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