In your search to make the perfect radio ads production there are a number of category guidelines you might find useful should you bear them in mind. This is assuming of course your aim is to produce an expertly crafted and effective ad, a piece of audio that is perhaps lauded by your work colleagues and your client(s), not to mention applauded by the industry. Rules on creativity are notorious difficult not only to cite but also to apply so let’s just say that practice and perfection seem to demand and you should bear a nod these guidelines. There are seven of them.

Seven Guidelines to Perfect Radio Creativity.

There is no golden rule that this number should be seven, but if you read all the experts on radio, and listen to their advice, most of what they say can fall into the following 7 categories, or at least some of them:

Audience
Language
Entertainment
Simplicity of Approach
Judging your work
Good production
Rules or Restrictions

All the great music hall legends knew it, most good stand-up comics know it and anyone who entertains a live audience, for any length of time knows it. Radio is just such a live audience but instead of walking out the theatre, they have an on/off switch or can retune to another radio ads station.

So what’s the best way to keep them tuned in to you?

Radio Creativity and Making Entertaining Radio

The history of radio in its early days, and to some extent and in some cases today, is a history of popular entertainment that once graced live theatre. There are numerous cases of the following entertainers playing live to an audience in front of them first and then transferring their act to radio.

The unfortunate, some would say, and often ignored part of radio that’s different from live theatre is that any feedback is seldom instant. You can make-up a radio show, promotion, or commercial, transmit it, think it’s wonderful and then go home. There is no instant applause or conversely booing or large scale walk-outs. Feedback may not be instant and the radio station will not usually be aware of the listener switching radio stations or as may be hoped for, being entertained and staying listening.