Mobile User Authentication Market Size And Forecast
According to Verified Market Research, The Global Mobile User Authentication Market was valued at USD 1,223.03 Million in 2018 and is projected to reach USD 7,450.77 Million by 2026, growing at a CAGR of 26.07% from 2019 to 2026. The North American Market is expected to participate heavily in the Mobile User Authentication market due to the number of mobile banking consumers in the region.

The latest survey on Global Mobile User Authentication Market is conducted covering various organizations of the industry from different geographies to come up with a 100+ page report. The study is a perfect mix of qualitative and quantitative information highlighting key market developments, challenges that industry and competition are facing along with gap analysis and new opportunity available and trend in Mobile User Authentication Market. The report aims to present the analysis of Global Mobile User Authentication Market By Vertical, By Organization Size, By Region – North America, Europe, South America, Asia-Pacific, Middle East, and Africa. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities

What is Mobile User Authentication?
Mobile user authentication can be defined as a security service in which the end-user or device is authenticated or verified. Mobile user authentication can be carried out through multiple factors such as biometrics, geographical positioning coordinates, and passcodes. The concept of mobile user authentication is based on the authentication of the end-user through something a user knows and/or possess. The mobile user authentication can be termed as a viable mode of authentication as smartphones are increasingly becoming a crucial part of society in today’s increasingly connected world.

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The use of biometrics for mobile user authentication is growing at a fast pace due to the increasing penetration of mobile devices; biometrics include voice, face, iris, and fingerprint authentication. Authentication mechanisms, in general, have enabled online transactions through accurate remote verification. The increasing implementation of biometric capabilities in smartphones, coupled with increasingly prevalent authentication standards such as FIDO are expected to contribute to the rapid and widespread adoption of mobile biometrics authentication technologies.

Factors that are driving the growth of this market include the growth of online data sharing and the rising traction among enterprises to manage and assess a wide range of vulnerabilities. Mobile user authentication services manage cross-platform integration using various authentication platforms and most enterprises across various industries are actively establishing security and access control policies and procedures in order to ensure content confidentiality, consistency, and integrity of the end-user.

Factors influencing the market
There are various factors that are driving the growth of the market, which includes factors such as increasing stringency regarding adherence to compliance mandates and the increase in the volume of online transactions. Factors that are acting as an opportunity for the market include the expanding digital reform in emerging economies.

Increasing Stringency Regarding Adherence To Compliance Mandates
With the growing prevalence of technology in all economies, data privacy concerns have increased over the years. As a result, governments of countries across the world have formulated regulations as countermeasures. These regulations usually provide detailed guidelines on end-user authentication, which is essential before granting access to confidential data. Many countries have made it mandatory for organizations to comply with these specific regulations in order to curb data security threats.

Increase In Volume Of Online Transactions
Following an upsurge in online financial transactions, especially concerning e-commerce activities, the scope of online business transactions are increasing exponentially. Online payment gateways are being used extensively to enable fast and easy transactions. However, online transactions and payments come with high-security risks; there is a growing tendency for hackers to target websites with high traffic and huge customer base. With cases such as data theft and phishing on the rise, and new forms of attacks emerging, the need for verification methods is growing. In order to make online transactions secure, enterprises have started using security solutions such as mobile user authentication methods.

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Global Mobile User Authentication Market Segment Analysis
The Global Mobile User Authentication market can be segmented into organization size and vertical.

The organization size segment is further broken down into Large Enterprises and Small and Medium Organizations. The vertical segment involves Healthcare, Government and Defense, Retail, IT and Telecom, Banking, Financial Services, and Insurance (BFSI), Education, Manufacturing, Others.

When smartphones are used for healthcare, sensitive data is undoubtedly being accessed, which highlights the necessity for user authentication to ensure data protection. The implementation of mobile user authentication aids in potential data breaches. In terms of IT and Telecom, mobile user authentication serves as a security module and is used in order to verify an individual’s identity, the nature of these services can be different in character to when these mechanisms have traditionally been employed. In government and defense, government departments (including intelligence and defense agencies) are one of the largest consumers of phone-based authentication solutions. Banking and financial institutions widely use mobile user authentication for high-security transactions. This provides financial institutions a secure channel and easy method for customers to carry out transactions as well as provide institutions a safe platform to convey messages.

Global Mobile User Authentication Market Competitive Landscape
Some of the major players involved in the Global Mobile User Authentication Market includes Symantec Corporation, CA Technologies Inc., Gemalto N.V., Vasco Data Security International, Tele Sing Corp., Entrust Datacard Corporation, Authentify Inc., Securenvoy Plc, SECUREAUTH Corporation, EMC Corporation. These companies will be profiled on the basis of their financials, their geographic and business segment breakdown, as well as product benchmarking. The competitive landscape section includes key development strategies and market ranking analysis of the above-mentioned players globally.

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