Perhaps the most important tool of the 21st century is the internet. Therefore companies (regardless of size and sector) cannot afford the luxury of not having an online presence and activity. In addition, there are numerous advantages it offers, including:

1. It can be made available 365 days a year, 7 days a week, and 24 hours a day.

2. Clients will be able to access the web at any time, even when no one is in the office, as the webs are always open, in continuous work so that users can receive information about the products and services offered by the company.

3. When Best Law Firm Advertising is published on the web, its duration can be up to several years. However, if it is done for example in a magazine it can last between one and three months. If it is done in a newspaper, it will last a day and if it is done in some event such as a congress or fair will last between a week or 15 days. Therefore, it will be more profitable when the ad is published on the web.

4. Online the data is easier to calculate such as:

- The number of people who see the ad.
- The number of people who click on them.
- The number of sales the ad generates.
- The number of visits through keywords on the web.
- How many benefits are obtained for a certain number of visits.
- How many people request information
- Which sections of the web are most visited.
- How many users repeat visits.

5. Users can be interacting at any time of the day, to investigate, check rates, participate in forums, and request information raising questions.

6. Surveys can be carried out through the web to know the opinion about the products and services offered, assessing the advice and complaints that are made about them.

7. The cost of online Best Law Firm Marketing is low and the maintenance of the website usually has no associated cost.

8. The fact that users use the "frequently asked questions" section means that advice on services and products will not be necessary, since in this way doubts will be resolved and it will not be necessary for the human resources department to intervene.

9. Advertising actions and strategies are more profitable since you pay only when someone sees the ad when the user clicks on the ad.

10. The internet is a quiet medium in which there are no inconveniences for the user. Customers will be able to view advertising anonymously, without having to try in person to request information.

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