The return of our company's digital strategy will depend largely on customer acquisition and its user behavior and experience. This return will be greater as our company is more introduced in online marketing and lead acquisition through the web or social platforms.

Web or digital analytics when we include other digital channels measures and analyzes the behavior of users on the web and in social networks where we have a presence.

Having data on this behavior will allow us to know our performance and make decisions based on data to improve the user experience on our website or online commerce.

To hire the best Web analytics firm is necessary since the metrics and the indicators of success (KPIs - Key performance indicators) will be different according to the objective of our website.

It is not the same to measure electronic commerce focused on conversions (sales) or a website to generate leads than a corporate website that aims to increase the brand image and awareness about its products or services. Some key indicators could be:

Conversion rate:

Visitors who perform the desired action / Total visitors = conversion ratio This ratio is perhaps the main one of online commerce since in this case, the action that we want the visitor to do is a purchase action they buy for what the visitors who do will measure This purchase compared to total visitors. And to know this you will need Orange County web analytics.

An increase in the conversion ratio while maintaining other fixed variables will lead to a direct increase in turnover.

Average value per sale (Average order value, AOV):

Total sales / Number of orders = average value per sale The average value of each sale is a key indicator for electronic stores as it has an immediate effect on the billing and profitability of each sale.

We will seek to maximize the average value of each sale since increasing this even maintaining the number of customers will generate an increase in turnover. Also, as we have logistic costs attached to each shipment, we will minimize these, which will increase profitability in most cases.

The average cost per conversion (Average cost per conversion ACC):

This indicator is very useful since it shows us what costs we have to generate each conversion. We will have to make sure that we optimize our campaigns to keep this average cost as low as possible and always below profitability per conversion to ensure that our trade is profitable in the medium and long term.

On web pages whose objective is not to generate direct sales, but which are focused on improving the company's brand image or are informative, we will focus on other metrics more related to the consumption of the information we offer.

If you want to know more information on this, you can get in touch with Top web analytics company Orange County.