Since success of crowdfunding is directly related to its reach, internet has been, since its inception, the best thing that happened to crowdfunding. What earlier used to be a few thousand local supporters can now become millions transcending geographical, ethnic and language barriers. Yet we see that while there are several successful crowdfunded campaigns, there are others which fail terribly.
Here are a few things to keep in mind for your crowdfunded campaigns
Don't be over optimistic- It's easy to get overwhelmed with the level of exposure that the power of internet brings with it. Set realistic goals. Not all your page views will translate to donations. It's all right. Trust your network and empower them to promote your campaign. Everything will eventually come along and you will find your donors.
Work on your content- Most of the times your content can convert undecided visitors to willing donors. Success stories, Undertaken projects, plan of action, vision, mission all show a clarity of thought thereby generating confidence in the campaign. Use photos and videos as they add dimension to your content. After all the donors want to know how you're putting their hard earned money to use.
Embrace technology- Whether it is about promoting your campaign, organizing your content, staying connected to your donors - Technology can make things easy for you.
Contrary to the popular belief, packaging is almost as important as content. Even willing donors will eventually give up if your website is heavy / difficult and navigate.
Finally keep your donors in loop. Express your gratitude after receiving donations. Keep them updated. Tell them what good their money helped you do. All this would motivate them to donate more to the cause.
While there are several other things that affect the success of a campaign, most of them are campaign specific. The above points can provide a very basic guideline to crowdfunding, but at the end it's up to you to keep improving, to keep improvising and keep delivering.