Shriram Life Insurance, the Life insurance arm of Shriram Group, announces a strategic partnership with SureBüddy. SureBüddy functions in the insuretech space and provides innovative financial solutions. Together, the companies will offer free insurance cover of Rs 50,000 to users, aligning to the Prime Minister’s National Agenda of a Digital India.
The financial solution is made accessible through an android application called ‘FREE Life Insurance powered by SureBüddy’. It facilitates a win-win exchange; the user receives advertising to their mobile device, and in return, is rewarded with sponsored life cover. The ad images are non-disruptive, appearing after a phone call or text message. With a single tap, the ad can be closed. By dedicating only 5 minutes a month in total to viewing adverts, the user is covered by Shriram. To keep the cover active the user must continue to view adverts, and innovative solutions are available if not enough calls are made or messages are sent to allow the user to view enough ads through their normal mobile phone usage patterns.
Mr. Casparus Jacobus Hendrik Kromhout, Managing Director & Chief Executive Officer, Shriram Life Insurance Company Limited said, “We aim to bring people into the safety net of life insurance by means of this initiative which has the potential to reshape the insurance landscape in the country. Believing in the group’s philosophy of financial inclusion by serving the underserved, digitization will give an impetus to the primary intention of reaching out and bringing a positive change in the lives of these people, while adhering to the highest standards of customer service.”
In a developing country like India, where a death in the family can financially cripple those left behind for years to come, SureBüddy is a welcome solution that has the potential to offer real relief to individuals and reshape the insurance landscape.

“The UN believes that the mobile phone has the ability to elevate people from poverty. At SureBüddy we share this belief. Our motto is ‘Together we are free’. By digitizing, disrupting and demonetizing sectors in the insurance industry, we’re able to ensure that the bills are paid in a time of need and really make a difference to that family’s future. This is our purpose.” says Johan Basson, Co-founder, SureBüddy.

With the online expertise of SureBüddy, and the local knowledge of Shriram Life Insurance, the two companies come together as a formidable force to take India’s insurance industry into the digital era, making the overall experience of insurance simpler and more accessible to everyone.


About Shriram Life Insurance

Shriram Life Insurance Company (SLIC) is the Insurance arm of the Shriram Group, one of the most respected Groups in India with a predominant presence in financial services. The Group has been promoting Financial Inclusion of low income families and small businesses. Shriram Life Insurance commenced operations in 2006. SLIC is a Joint Venture between Sanlam and Shriram Group. Shriram Life Insurance’s aim is to offer life insurance plans and solutions that cater to a wider demographic. It has a network of 604 offices across India.
About SureBüddy

SureBüddy operates in the insuretech space and was founded in 2016. The startup is a truly international initiative, with team members based across Africa, Israel and the United Kingdom. Co-founders, Johan Basson and Lodewyk Spies, both come from an accounting and financial services background. The motto of SureBüddy is “Together we are free”, and accordingly the company strives to liberate the people of the world who do not have access to financial services.