The male grooming market was estimated to be worth USD 55.22 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of about 7% to reach $110 billion by 2030.
Grooming items are used by people to keep up their personal hygiene and presentable appearance. In essence, these goods help people maintain and improve their physical attractiveness. In the past, the only male grooming goods available were shampoos, deodorants, shaving creams, and scents. Many corporations have launched new items for males in recent years, in response to the growing individuality among men.

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GROWTH DRIVERS:
The primary factors driving the growth of the global male grooming market are the rising awareness of personal wellness and appearance among male consumers, the growing number of male consumers drawn to the newest beauty trends, the rising disposable incomes of men, the rapidly evolving notion of masculinity as physical appearance conformity, changing lifestyles, and the rising spending of men at salons and spas.
The rising influence of social media, the rising marketing campaign spending of top companies, the growing metrosexual man trend, the growing number of men's salons worldwide, and the rising demand for chemical-free/clean-label men's grooming products due to increased consumer awareness of the negative effects of common chemical compounds used in grooming products are other factors that are anticipated to create new growth opportunities for the global male grooming market during the forecast period.
MALE GROOMING MARKET SEGMENTATION:
By Product:
· Shave Care
o Shaving Creams
o Shaving Gels
o Razors & Blades
o After Shave Care
§ Lotions
§ Splashes/Gels
§ Balms
· Skincare
o Anti-aging
o Face Washes
o Moisturizers
§ Oil-free
§ Emulsions
§ Multi-purpose
· Hair Care
o Shampoos
o Conditioners
o Styling Products
§ Pomades
§ Putties & Clay
§ Creams
§ Waxes
§ Gels
· Toiletries
o Soaps
o Shower & Washes
· Fragrances
o Antiperspirants & Deodorants
o Perfumes
o Colognes
· Others

By Price Range:
· Premium Products
· Mid-range Products
· Low-range Products

By Distribution Channel:
· Hypermarkets/Supermarkets
· Salons/Grooming Clubs
· Drug Stores
· E-Commerce/Online
· Retail Stores
By Region
· North America
· Asia Pacific
· Europe
· Latin America
· Middle East & Africa

KEY COMPANIES IN MALE GROOMING MARKET:
· Procter & Gamble Company
· Edgewell Personal Care Company
· LVMH Moët Hennessy – Louis Vuitton SE
· Natura Cosmeticos SA
· Koninklijke Philips NV
· ITC Limited
· Johnson & Johnson Private Limited
· Unilever PLC
· Coty Inc
· L'Oréal S.A
· Beiersdorf AG
· Colgate-Palmolive Company
· Kao Corporation
· Estee Lauder Companies Inc.
· Reckitt Benckiser
· Panasonic Corporation
· Other Players

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