The edible flakes market was estimated to be worth USD 10.5 billion globally in 2022, and during the forecast period, it is expected to rise at a compound annual growth rate (CAGR) of 8.7%. As the number of cases of obesity, diabetes, high blood pressure, and cardiovascular illnesses rises, so does the need for healthy snacking. The pressures of busy lifestyles and rising disposable incomes are further fueling this trend.
By launching new tastes and healthier edible flakes varieties, producers are aggressively promoting this trend and expanding the market. They are said to be a great choice for breakfast and easy-to-carry snacks. Furthermore, a greater understanding of the negative consequences of fatty breakfasts is driving a substantial increase in market expansion.

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Growth Drivers
The market is expanding as a result of rising consumer demand for a nutritious breakfast. People are being forced to choose the edible flakes by health difficulties worldwide, particularly those related to diabetes, obesity, high blood pressure, and other illnesses. Supermarkets and hypermarkets readily carry corn flakes, oat flakes, and wheat flakes.
Leading company Kellog is also using techniques like product marketing, digital branding, and giving away free samples to schoolchildren in order to attract more customers. To meet consumer demand for a low-sugar, preservative-free, naturally flavored food, Kollin, a German firm that manufactures edible flakes, launched the carrot and ginger oat whole grain muesli.
Segmentation
By Product Type
· Corn flakes
· Flakey Oats
· Wheat Oats
· Rice Oats
· Others
By Distribution Channel
· Online Retailers
· Supermarkets/Hypermarkets
· Convenience Stores
· Others
By Distribution Channel
· Online Retailers
· Supermarkets/Hypermarkets
· Convenience Stores
· Others
By Region
· North America
· Asia Pacific
· Europe
· Latin America
· Middle East and Africa
Key Players
· Kellogs
· Marico Ltd
· Baggry’s India Ltd.
· Nestle SA
· The Hain Celestial Group Inc
· Pepsico INC
· Nature’s Path Food Inc
· Marico Ltd
· General Mills Inc
· Other Players
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