Artificial intelligence (AI) in the beauty and cosmetics market is expected to reach a global market valuation of USD 2.70 billion in 2021 and USD 13.34 billion in 2030, with a compound annual growth rate (CAGR) of 19.7% between 2021 and 2030. The market is expected to grow due to the high demand for and consumption of beauty products, as well as the integration of AI solutions for better customer service.
Artificial intelligence, or AI, is a technology that has been incorporated into the beauty and cosmetics sector. Thanks to data-driven insights gained from consumers about their preferences, concerns, skin types, and other information shared on various platforms, AI has changed the dynamics of this industry and is now used to inform decisions about marketing strategies, supply chain optimization, inventory management, and much more.

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GROWTH DRIVERS
AI makes it possible to create customized beauty regimens and recommendations based on each person's skin type, concerns, and preferences, which increases consumer happiness and brand loyalty.
The need for at-home beauty apps or devices is being driven by skincare devices and apps that provide cutting-edge solutions for skin analysis with real-time monitoring. Sales are being driven by AI-powered virtual try-on platforms that let buyers see skin care products, hair colors, and makeup items in real time.
MARKET SEGMENTATION:
· By Service –
• personalized recommendation
• AI based beauty devices/apps
• real-time customer service
• performance marketing measurement
• demand forecasting
• supply chain
• others
· By Application –
• skincare
• haircare
• make-up
• fragrances
• others
· By Region –
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

Global Key Players:
· Modiface
· Beiersdorf
· Olay
· Sheseido
· CRIX labs
· My Beauty matches
· P & G
· Sephora
· Haut AI
· Estee lauder

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