First let’s discuss the most common misconceptions about brand design and marketing:

Costly – the fact is brand design and marketing is an investment and not a cost to the company.
DIY or Hire an expert – never compromise brand marketing by doing it yourself or you will do your company more harm than good, hire a professional, it will be worth it in the long run.
Effectivity – does brand marketing really work? Answer is yes! Almost all the biggest name companies started small but with the right branding their success is the proof of the effectivity of brand marketing.


[b]Branding boosts trustworthiness[/b]


The right implementation of branding gets positive reactions from your target audience, thus these potential customers / clients would tend to trust and believe in your product or services. It is what marketers call brand loyalty, clients feel that they are being represented by the brand and are strongly attached to it.


[b]Branding builds recognition[/b]


A widely acknowledged brand is probably the highest form of success for brand marketers as the brand is readily recognized by everyone, let’s take for example Ebay, Adidas, Paypal, and 7 Eleven – these samples doesn’t even have to write or say anything to describe their company, people instantly know what product they sell or the services they offer.


A well planned and beautifully crafted brand to target your type of audience or market will quickly give your company a “name recall” for your audience; it is memorable and easy to associate with.