What happens when you keep thinking that your competition is killing your business despite your best marketing efforts? Most businesses struggle with this as well as other marketing issues like not generating enough content. While competition and low traffic may stifle your business, you should note that there always is a way out for your business. Corporates and small business advertising teams face these challenges too. Below are some of the common marketing problems and their remedies:

[b]Steep competition[/b]


You will always find other sellers with similar products as yours. Your competitors could be stronger than you but, that doesn’t mean that you have the right to chicken out. To go about this, we recommend zeroing in on a few customers rather than targeting everyone. As a small player, working with a smaller audience is preferable as you can easily fill a gap left open by the big players. Try personalizing your services for high sales.


[b]Low traffic[/b]


Since we can also agree that that you cannot sell anything when you don’t have much traffic to your website, what is the way forward? Well, there are many ways to go about this, but the most effective solutions include creating high-quality and useful content. You need to differentiate yourself from the park by becoming an information resource online. You can also try guest posting, run contests and have giveaways.


[b]Low conversion rates[/b]


Many companies attract a lot of traffic but not converting the visitors into buyers. Unfortunately, you may be the one to blame here – a complicated checkout process is one of the reasons for high bounce rates. You need to simplify the process, and you should run A/B tests to ensure that the technical side of your business is running well.


[b]Addresses[/b]


Genius Marketing Ltd, 24-28 Brockenhurst Road, Ascot, SL5 9DL, UK

All postal correspondence to 15 Church Road, Ascot, SL5 9DP, UK

Call: 0044 (0) 1344 874844 or 0044 (0) 7874 966 574

Email: [email protected]