A steady growth in the birth rate of developing regions, increasing affluence and upsurge in per capita income spending, along with the introduction of eco-friendly and bio degradable diapers, are the major drivers of the global baby diapers market. Moreover, the markets in developing regions have high growth potential and low market penetration of baby diapers.
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A baby diaper is a type of underwear that is worn by infants, to prevent bedwetting and those have problems with bladder control. The standard perquisites considered for baby diaper users, are design features and leakage prevention that convey perceived comfort, and enhanced fit. Diapers are made of synthetic non-reusable materials or cloth. Cloth diapers are made of layers of materials, such as cotton, bamboo, hemp or microfiber and can be washed multiple times and reused. Disposable diapers comprise absorbent or porous chemicals, and are discarded after use. Cloth diapers are reusable and can be made from man-made materials, natural fibers, or a combination of both.
On the basis of product type, the global baby diaper market can be segmented into cloth diapers, training nappy, swim pants, disposable diapers, and biodegradable diapers. The disposable diapers segment can be further categorized, into ultra absorbent disposable diapers, super absorbent disposable diaper, regular disposable diapers, and bio-degradable disposable diapers. The cloth diaper segment can be classified into, fitted cloth diapers, flat cloth diapers, all-in-one cloth diapers, pre-fold cloth diapers, and others. Due to features, such as range of ergonomic shapes and sizes, ultra-absorbency, disposable diapers segment dominated the global baby diapers market, in 2014 with approximately 66% share. The re-usability and environmentally friendly features of cloth diapers is expected to drive substantial market growth, and thereby influencing the global baby diapers market.
Furthermore, growing developments on diaper thinning is a major opportunity, which is expected to influence the global baby diapers market. The manufacturers of disposable baby diapers are continuously focusing on product thinness, so that they ensure optimal comfort to users, while the environmental effect of product gets minimized. To achieve this thinness, manufacturers are dependent on highly permeable cores engineered with extraordinary levels of superabsorbent polymers and declining levels of bulkier materials, such as fluff pulp. Fluff pulp is a type of chemical pulp, which comprises of long fiber softwoods. Essential parameters for fluff pulp include water absorbency and bulk material.
The decreasing birth rate in developed countries and increasing environment and health concern, are some of the factors hindering the growth of the global baby diapers market. Geographically, increasing awareness, growing purchasing power, and improved supply-side infrastructure in rural areas, have influenced the growth of the Asia-Pacific diapers market.
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Procter & Gamble dominates the global baby diapers market, due to its comprehensive product line. Major competitors in the global baby diapers market, include Procter & Gamble, KCWW, Svenska Cellulosa Aktiebolaget SCA, HengAn.com, Unicharm Corporation, Kao Corporation, American Baby Company, and A&B Wiper Supply, Inc. To meet the dryness and design demand of users, Svenska Cellulosa Aktiebolaget SCA, and Unicharm Corporation are launching unique, feature enhanced products, which is further expected to drive the global baby diapers market. Apart from launching superior products, companies are also focusing on inorganic growth strategies, such as collaborations and acquisitions with other manufacturers. Domtar Corporation acquired Associated Hygienic Products LLC, in 2013 to enhance its product portfolio.
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