Cincinnati, December 1, 2020: ITCube – a reputed IT service and product development firm is elated to launch UX design and strategy services focusing on empowering businesses in the insurance domain by leveraging data-driven designing psychology. ITCube’s experienced Design team will offer end-to-end solutions to online Insurance providers and elevate the customer experience of buying the policy through their website and mobile application portals.

Stressing on the role of Design in insurance buying, ITCube CEO, Mr. Uday said, “During a year when the world witnessed a global pandemic, the buying experience for many people changed from in-person to online portals. Interacting with business owners in the Insurance domain, we realized that most of them had challenges that can be addressed by prioritizing the customer when designing the digital portals. ITCube’s proprietary UX design services for Insurance portals facilitate a seamless buying-journey, thereby making it easier to convert every visitor into a buyer.”

Insurance businesses that rely on digital portals are constantly in pursuit of effective ways of elevating the Customer Experience (CX). With more than 50% of the buyers searching for insurance policies from their mobile phones, the online portals must have a design that focuses on the customer’s needs. ITCube’s UX design and strategy will improve the product experience and make it easier for the visitor to make the buying decision. ITCube’s design experts have a data-driven approach to the UX Design service. Leveraging our proprietary ITCubeEdge framework, our team conducts deep user interviews and surveys to create buyer personas and defines aspects of the portal that need prioritization.

ITCube’s UX design strategy will address the following KPIs:

• Decline in Revenue
• Quote Form Fills
• Website Bounce Percentage
• Visitor Drop-rate
• Improved Customer Retention
• Reduce Cost Per claim

Our approach to design blends the modern design principles and aligns the business goals with the customer’s user-flow, thereby weaving a swift and memorable insurance policy buying experience. With the launch of ITCube’s UX Designing services tailored for the insurance organizations, we are confident of empowering the companies to orchestrate desires business outcomes. Contact ITCube today and reach out to us at [email protected] to discuss your project!