With the on-going COVID – 19 crisis, contact-less digital transactions have gained more importance than ever. The use of the internet for business transactions has been exponential in the past few years and its adoption can be best seen in the financial services domain. A significant portion of the revenue stream in the banking & finance sector relies on how user-friendly the customer-facing web portals and mobile applications are.

Speaking about the impact of UX Design, ITCube’s CEO Mr. Uday Inamdar said, “Ensuring that the interaction of the end-user with digital products is memorable has become a top priority for business thereby shifting focus on UX design. Our customers who were early adopters of an intuitive UX strategy have already absorbed the pandemic impact and maintained end-user satisfaction by virtue of thoughtfully designed customer-facing portals”.

ITCube’s design methodology is focused on providing functionally sound and easy-to-use enterprise applications that cater to omnichannel solutions. CubeEdge, our proprietary UX framework focuses on the KPI’s being addressed and takes into account the various touchpoints of customer interactions and the design delivered thereby leads to higher closure rates, reduction in operating expenses, and enhanced customer loyalty.

As the competition in the BFSI sector stays competitive, Customer Experience will play a key role in determining which businesses thrive and stay ahead of the curve in the post COVID - 19 era. Stressing on how ITCube’s deliver commitments have absorbed the pandemic impact, CEO Mr. Uday Inamdar noted, “Despite challenges, our team has efficiently serviced our global clientele by virtue of a holistic and comprehensive remote delivery model. Our Project Managers and Design Architects ensure that the entire team works cohesively with the onsite teams to deliver intuitive design strategies.

Our UX consultants are HFI-certified and possess valuable experience in delivering comprehensive design solutions focusing on legacy systems and product experiences. By launching our UX design services focusing on the BFSI sector, ITCube plans to provide comprehensive services right from user research and journey mapping to heuristic evaluation, prototyping, and wireframe designs.