The anti-aging market is witnessing growth and is projected to reach USD 422,804.6 million by 2030. This growth of the market can be credited to the factors like growing count of cosmetic procedures being done throughout the globe, the rising populace of aging individuals, progressions in technologies, and the increasing awareness regarding advanced cosmetic treatments.

The cosmetics market, such as anti-aging, is a supply-driven industry, where the internet increases the projections for the sale of beauty devices and personal care products. Social media channels, like Instagram and YouTube, aid in growing awareness regarding skincare items, devices, and treatments.

In recent years, the anti-wrinkle category dominated the industry, and the category is also projected to record around 50% share in 2030. This is primarily because of the growing knowledge regarding Botox treatment among customers. Furthermore, the rising awareness about product obtainability armed with increasing consciousness about the signs of maturity among young and middle-aged customers, and the growing aging populace contribute to the market growth.

In recent years, generation X people held the largest market share, approximately 50%, in the anti-aging industry and will project to stay the largest customers of anti-aging items, followed by Generation Y. These individuals are more aware of their appearance and, thus, opt for solutions for decreasing the signs of maturity.

They are also exposed to a heavy working environment, which stimulates the aging process by exposing them to oxidative stress. Also, active participation and involvement in social media direct to better brand awareness among Generation X.

In order to improve skin elasticity and tightness, technologically advanced products and procedures are helpful. They're helping to increase skin firmness by enhancing the effectiveness of treatments for lines, wrinkles, sun spots, and cellulite. The absence of invasiveness and effectiveness are major advantages associated with these products and procedures.

The adoption of such solutions in the home and hospital sectors, as well as clinic settings, has been significantly enhanced by these advantages. Therefore, improvements in terms of product formulation approaches and treatment procedures are contributing to the industry's growth.

Furthermore, the rising per-capita income, the increasing acceptance of skin rejuvenation & resurfacing treatments, the rising popularity of cosmetic items, the increasing elderly populace, and the growing count of skin problems are some of the other reasons that boost people to use these items in the continent.


SOURCE: P&S Intelligence