Here are the four primary types of Google Ads:
Search Ads: These are text-based ads that appear on Google's search engine results pages (SERPs) when users search for specific keywords or phrases. Search ads typically include a headline, two lines of description text, and a display URL. Advertisers bid on keywords relevant to their business, and their ads appear when users search for those keywords. The ads are marked as "Ad" to differentiate them from organic search results.
Display Ads: Display ads are visual-based ads that appear on websites and apps within Google's Display Network, which comprises millions of partner websites and apps. These ads can include images, graphics, video, or interactive elements. Advertisers can target specific demographics, interests, topics, or placements to display their ads to the right audience. Display ads are useful for building brand awareness and reaching potential customers across various online platforms.
Video Ads: Video ads are displayed on YouTube and across the Google Display Network. These ads can be in-stream ads, which play before, during, or after YouTube videos, or they can be video discovery ads that appear in YouTube search results or related videos. Video ads are an effective way to engage users with compelling visuals and messages, and they can be great for storytelling and brand awareness.
Shopping Ads: Shopping ads, also known as Product Listing Ads (PLAs), are specifically designed for e-commerce businesses. These ads showcase product images, prices, and relevant information directly on Google's search results page when users search for products to buy. Shopping ads pull information from a product feed created and maintained by the advertiser, making it easier for users to find and compare products before clicking through to the seller's website.
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